Roots is a short documentary embracing and celebrating natural hair .

We did it!

On 15th Dec 2016 we successfully raised £1,098 with 11 supporters in 28 days


What is the project?

Express it. Embrace it.

 'Roots' is a film about sending a message to young African and Caribbean women about the wonders of having natural hair and why they should embrace it!

 In today’s society, the media has manipulated the younger generation mind about the perfect image in terms of their hair. ‘Black hair’ is now presented as ‘sloppy’ and has escalated the point where black women are rejected at jobs based on the type of natural hair they have.

 What the project is about?

The film communicates with diverse age groups, empowering girls to accept their true identity and therefore give them the confidence to accept and be proud of their natural hair. This film will, in turn, encourage young girls to learn to love themselves and embrace their African and Caribbean culture. Don’t be afraid, be original!


In order to accomplish my goal, I will be involving natural hair activists’ social media celebrities as part of the documentary to have their intake about the topic and discuss the beauty side of natural hair that the public can’t see. The film then leads to the path of two twins sharing the story.  One of the twins deciding to stay natural whilst the other twin contemplates about her hair. We also follow whether her decision was her choice or an impact from society.

Why does it matter?


Embracing natural hair also happens to be a personal issue of mine, but as times changes, I became to love my natural hair and breaking the rules of society. At the age of 6, my mother started to relax my hair and as I grew older I continued the cycle. Although I was aware of the damages it could cause to my hair, I thought having good ‘flowy’ hair would make me beautiful and fit with my friends.

 It came to my attention that, there’s also pressure coming from the black community to the type of weave they have. Whether their hair is the latest style or simply having the best hair makes them more beautiful than other girls that wear Afro, or the natural hairstyle.

This type of stereotype needs to change.

 “Whatever makes you happy is good hair,”. “Do your hair for you, and you will be happy." -Chris Rock

Where is the money going?

Arts University Bournemouth has already given us £900 which proves the believe they have in the project and show the trust they have on the team. We are motivated and confident that with your support, we guarantee we will make a film worthy of your hard earned cash. Let’s show the people that natural hair can be beautiful!

Meet the Crew

 - Amanda Cuddie Chinembiri ( Director)

For me documentary is a way to tell stories that impact on people's lives and make them think - they are stories that need to be told. My aim for this film is to encourage young girls to be proud of their hair from a young age. It is imperative that they have the confidence to be bold with their hair and make changes based on their own exploration rather than to make others comfortable.

The film is not here to attack people without natural hair. It is a celebration of our roots and everything we are. It is a teaching of self-love and it is a passing over of confidence and of style and of creativity within the afro hair type.

-Kodou Williams (Producer)

"You should always to be true to who are. Having natural hair is our heritage, it’s our history. We have to realise that our beauty, our value and our worth are not measured by the type of your hair we have on our head but the confidence to be original."

-Lewis Bayley ( Media Consultant)

"When you think of the most influential black women in pop culture today I can't list one who has shown their natural hair publicly on the world stage, not even the wife of the first black President of the United States. Why do we force individuals to act and present themselves in ways that aren't always accurate to who they are?"


-Amanda Achungo ( Co Producer )

“It is time for our girls everywhere to love themselves entirely for who they are and everything they're going to be.”

- Esmé Hill (Editor) 

"I think the project is integral and especially relevant in today's world. Although we have progressed in the abolishment of racism, there is still a mass amount of oppression. This is particularly applicable to black women, of which are still, unbelievably so, forced to hide away their natural self due to the ingrained racism in modern society. I hope this project will open eyes and be a true inspiration to young black girls and people."

-Daniel D Dorgù (Sound Operator)

"I feel young girls of our generation have a misconstrued interpretation of what it means to be natural because of what society deems acceptable. Don't stand by and let the very essence of our culture be disrupted. It's time we stick to our roots. "

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