East Dean and Friston Cricket Club, near Eastbourne, has been playing cricket in the village since 1848. But in 2018, a new housing development threatened the club’s future.
The new houses were built dangerously close to the ground and surveys by sporting bodies recommended that the pitch should be moved 22 yards south, at a cost to the club of between £20k and £26k.
This is a huge fundraising challenge for a club of our size, but we are determined to protect the future of cricket in the village. We offer All Stars Cricket for 5-8 year olds as well as two league teams and a Sunday friendly XI, and we want to continue to offer the chance for local people of all ages to enjoy the summer game.
How we are raising money
Our fundraising efforts include family fun days, this crowdfunding page and our innovative #RingTheTigerBell challenge.
The #RingTheTigerBell challenge is all about getting the attention of multi-million selling Taiwanese pop star Jay Chou who filmed a music video for his hit What's Wrong just down the road. Huge numbers of Asian visitors walk past the cricket ground every day to view the white cliffs of the Seven Sisters where Jay Chou filmed his video. The #RingTheTigerBell challenge aims attract first the attention of his fans and ultimately of Jay Chou himself, in the hope that he will become a patron of the club and support our cause.
Large signs, written in English and Mandarin, are erected before games. These tell the history of the club, promote the local pub (The Tiger Inn, hence the name of the challenge) and café and highlight the link with Jay Chou. Passing visitors are invited to make a £50 donation to the club and ring the bell that is attached to the signs. On hearing the bell, the cricketers stop playing and run for a photo with the visitors, who are asked to share it on social media, and tag Jay Chou himself.
Thank you for your support.
East Dean and Friston Crickey Club AKA East Dean Tigers