Stuck on what rewards to offer?

Top Tip: Ask your potential backers what rewards they would like to have in the project. You can do this before your project is live. We've listed below some example rewards you could use for your project.

Food

£10

This reward should really entice your backers, lots of people will love your idea and want to support it but not put much more than £10 in. Offer something that will make them feel involved but doesn’t cost you too much to provide such as: recipe cards or books or specially designed postcards relevant to the project.

£20

It’s really important that all rewards are tangible so make sure that this reward is offering something more to your backers than the £10 one does. Always try and offer exclusive rewards that backers would never normally be able to receive. Why not think about sending your product out to your backers, even as a one off or for a period of time, why not invite people along to a tasting session.

£50

This is the average amount that most backers pledge so make sure this reward is exciting, tangible and will attract lots of attention. Be creative with your rewards. Why not offer people the chance to name one of your products or create a new taste for your range. Think about sending your food produce for a set number of time. If people could pledge to receive bread every week for three months then we think they will jump at the opportunity!

£100

This is where the big spenders come in – these people will really love your idea. Make sure your reward these people with something great, they are investing a large sum of money. Could you hold a launch event at your new café, bakery, and restaurant and invite all your backers along? Why not offer people the chance to meet the team behind the great idea and have a cooking lesson or two?!

£500 +

This is the whole shebang – you need to be creative, be realistic and think of something fab for all these people. Offer skills and technique days. The chance to receive produce for a year. Offer these people the chance to get involved – remember they love your idea.

Community Crowdfunding Rewards

£10

This reward should make people feel they are part of the project without giving too much money away. Offer a nice thank you message, photo of people involved with the project or a video message if the project is taking place overseas.

£20

We encourage project owners to allow their backers to get involved with the project, can they come and meet the team, come to a performance if your project is an event, or have a launch party after you have raised the funds.

£50

This is the average amount most people will pledge so make sure this reward is really attractive – people are parting with a lot of money so they will want something as an exclusive. Allow people to come and meet you and get involved – a party or ticket to an event is a great way of doing this.

£100

This is where the big spenders come in – these people will really love your idea. Offer something exclusive that they can’t get from you any other time or will be able to again. Offer the chance for people to do something as a group. Do you have any expertise you could offer, perhaps you are a business coach or a wiz on social media?

£500+

Big bucks – you need to be creative and offer something really exciting. Can people fly to where you if your project is overseas? Be in the theatre if your project is a community performance? Come and have a three course dinner in your restaurant?

Business Crowdfunding Rewards

£10

People who are willing to pledge are going to like your business idea but do not want to invest too much of their own money. Provide them with a reward that will encourage them to come back, think about discount off vouchers or money off at an event, meal etc

£20

For £20 you could offer a bigger discount or hold a launch party when the business is up and running and invite all these supporters along. When your crowdfunding a business you want to think carefully about your backers – these will act as your customer base and you want to encourage them to come back when you’re up and running.

£50

Can you offer a product for a set amount of time? Maybe discount for the next three months or a free massage/potted plant etc for the next three months. Make people feel that if they part with their cash they’re going to get something worthwhile in return.

£100

People love exclusive rewards. If you can offer a product before it goes on the shelf or off a product as an exclusive just for your backers this is sure to go down well with the backers.

£500+

Are you holding a launch party? Why not think about having some limited VIP tickets – this could entitle people to a free drink, some of your products and a chat with you – the business owner.

Music Crowdfunding Rewards

£10

How about offering an electronic copy of your album? This way people get to be reward with your music but may be tempted to buy the hard copy once it’s released. Maybe these supporters could be added to a list of the first people to receive the album as a hard copy once it’s produced?

£20

Are you making a music video? Could you offer links to the first showing? Crowdfunding a hard copy of your album? Then for £20 you could offer this as a reward – maybe you could a list of supporters in the booklet inside the album?

£50

Holding a gig? £50 is a great time to offer your supporters tickets to one of your gigs, to make this reward even more appealing offer them early bird tickets. You want people to know they are getting something before anyone else.

£100

It’s time to get creative, why not give a handful of people the chance to appear in your music video or have their names in one of your songs. How about inviting people along to the shoot of your music video and seeing behind the scene footage.

£500+

This is where you need to think outside the box. Can you give people the chance to write a line in one of your songs, direct a section of your music video or have behind the scenes access at one of your gigs? Remember these people really like your music – reward them accordingly.

Film and Theatre Crowdfuding Rewards

£10

Why not offer a free ticket to your theatre performance or have a special showing of your film and invite people along. This is a great opportunity to show the amazing work you have just managed to crowdfund.

£20

Can you thank all your backers in the film credits, or shout out to all of them at the end of your theatre performance – why not make them feel really special? Are you producing a DVD of the film or performance, it would be fantastic if you could offer this.

£50

This is the time you need to be offering exclusive rewards, people are parting with a fair amount of money. Can you offer people the chance to gain behind the scenes footage of the making of your production? Make your backers feel they are part of your project, get them along to meet the crew and see what happens on a shoot.

£100

People love taking part in activities as groups, can you offer a collection of tickets to one of your performances? Everyone would love to be in a film, let your backers come along and be an extra in your film.

£500+

It’s time to push the boat out, people who pledge £100 or more are parting with a lot of money and really want to see your project exceed its target. Allow people the chance to be in your film or theatre performance as a supporting role.

Publishing Crowdfunding Rewards

£10

Give people the chance to get a first copy of your magazine or book, perhaps as a PDF or electronic copy. If you can offer the chance for people to see a few pages means they will be encouraged to buy the whole thing once it’s published.

£20

For £20 you can offer the book or magazine as a hard copy with a list of supporter’s names somewhere in the publication. It’s fine to offer the same rewards as before with an added extra.

£50

Allow people the chance to suggest a topic of choice which you will write about in the magazine. Or why not allow a handful of supporters be characters in your book, or maybe offer a location or plot line?

£100

Could the magazine illustrator offer bespoke illustrations to supporters? Any of your backers designers? Why not give them the chance to design one of your pages and be credited, or get photographers on board to have photos published in the magazine.

£500+

People love artwork from magazines, do you have the ability to offer all the original artwork from the magazine to a selection of backers. Remember you can limit rewards so for the higher end ones if you only want to offer a few rewards you are able to do this.

Arts Crowdfunding Rewards

£10

Are you producing an exhibition catalogue? A great way to thank all your supporters and not spend a lot of money would be to add them to a list of supporters in this.

£20

How about holding a small event with a question and answer session where people can ask you about techniques and different art forms? Offer a one off taster session where you show people how you practise your skill.

£50

If it’s feasible and you have a workshop space it would be lovely to give supporter the opportunity to attend an open day. Are you producing bespoke artworks, could you offer these to your backers? How about signing them to add even more value.

£100

If you already have a studio or a crowdfunding to build one, then have a think about offering space for a certain amount of time. Remember you can limit rewards so if space is limited and only a few people can do this at one time limit the reward.

£500+

Get creative – it’s what you’re good at! Why not give people the chance to practise your skill. Are you a potter, painter or glass blower? Get a small group of people along and practise what you do best with the help of a skilled artist alongside them (you!).

Environment Crowdfunding Rewards

£10

Environment projects are normally a great for allowing people to get involved. Is there anyone someone can get involved with your project for as little as £10. Could they come and plant a tree or vegetable?

£20

Get friendly with a local designer and attempt to make thank you certificates, tote bags and posters. Lots of our project owners have offered tote bags as rewards and they have worked really well. A message saying ‘I just supported [project title] would be a great thing for them to say.

£50

If you’re producing something, a veg box scheme perhaps, then let your backers get their hands on one of these. You can offer money off or a voucher if the product is worth more than £50. Be careful to remember your rewards always need to reflect the amount of money someone is pledging.

£100

Why not hold an event at the allotment, community garden or café and give people the chance to meet you, learn about your environmental ethos and ask you questions about your project? If you’re producing veg or fruit then give people to get their hands on some of your yummy produce.

£500+

Offer people the whole shebang! People who pledge more than £100 really believe in your idea and want to see it succeed. Make sure you offer something that they won’t be able to get any other time. Get your thinking caps on and get creative. You can add all of the above to this reward.

Sports Crowdfunding Rewards

£10

Do you have a team mascot? Why not get them to say a special thank you to all your supporters? Whether it be at one of the sports matches or as a video message this would be a fantastic feel good reward.

£20

We always suggest to project owners to give people the chance to get their supporters involved with the project. Can you offer free tickets to your next game, offer a lesson in the sport you are crowdfunding for, or offer the chance to be a mascot for the day?

£50

Allow people to meet the team – let your supporters come along for a few hours, ask you questions and learn from the experts in the field. Perhaps you could give away some merchandise that they can take home as momentum.

£100

For these bigger amounts it’s a fantastic idea to offer rewards that businesses can pledge for. Can you offer a one off reward where a business could sponsor your team kit? This is a great marketing tool for a local business and they should whip it up.

£500+

People love doing things in groups, can you offer small groups of people the chance to come along and train with you or take part in a group activity. It would be fantastic to offer a behind the scenes tour of your sports club and to meet the team.

Schools Crowdfunding Rewards

£10

For £10 you want to give your supporters enough that they feel part of your project but these people mainly what to support what you are doing and are not looking for much in return. Think about offering thank you postcards, videos or letters from the pupils in your school.

£20

It’s really important that all rewards are tangible so make sure you are offering rewards that reflect the amount of money being pledged. Perhaps you have a school event coming up that you could offer discounted tickets to, or a ticket and drink on arrival?

£50

People who pledge £50 are keen to support your school project and have pledged a lot so make sure you return them with something good! Your students are full of talents, could the help your local community by people pledging for their time and skills?

£100

As well as offering student services can the school itself offer space or time? Perhaps your language teachers could hold evening classes, or PE teaches do after school stuff with local sports teams in the area? When thinking of rewards think about what you already have to hand.

£500+

It’s always hard to think of things people will pledge on any more than £100. Why not talk to local businesses and see if they are happy to offer their services. This not only helps you out by is great exposure for the business too. We can add their logo to your project page and mention in an activity around your project.

Political Crowdfunding Rewards

£10

This reward should make people feel they are part of the project without giving too much money away. You could offer a nice thank you message on your political website, a photo of people involved with the project or a video message if the project is taking place overseas.

£20

We encourage project owners to allow their backers to get involved with the project, can they come and meet the team or have a launch party after you have raised the funds. Or could they receive a badge so they can show their support?

£50

This is the average amount most people will pledge so make sure this reward is really attractive – people are parting with a lot of money so they will want something as an exclusive. Perhaps a badge plus a personal note on a postcard or signed photo, or an invite to a meet and greet event.

£100

This is where the big spenders come in – these people will really love your idea. Offer something exclusive that they can’t get from you any other time or will be able to again. You could offer a space on your 'wall of funders' at your HQ.

£500+

Big bucks – you need to be creative and offer something really exciting.

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