I created the brand 3 years ago after growing frustrated with the inauthentic and out of touch brands we see today, many making offensive campaigns at the expense of the black community and if you’re like me, you’ve had enough! I care about representation and believe in appreciation not appropriation and it’s about time brands started caring about the people they are creating for. That’s where my brand Hannah Pratt Clothing comes in. I’m on a mission to empower people to feel confident and take up space, one bold outfit at a time
Struggling to find brands I felt represented in and expressed who I am, I started to make my own clothes. My friends and I would wear them to festivals and when people kept asking where the clothes were from, I realised that I wasn’t the only one feeling like the high street was out of touch. Fashion hasn’t exactly been known to be diverse now has it.
I always wanted to be in fashion, since I was little I loved it but during college I lost a lot of confidence in myself. I never went to uni and after struggling to get a job or an internship in the industry I was left feeling quite disheartened. Now tell me how do you get experience If you’re not willing to give me an entry level job to get experience!!
But over the years I never gave up this dream, I borrowed some money from my family to buy fabric and I started using what knowledge I had to make some clothes. I’m a self-taught sewer, picking up skills from my mum, books and a few short courses.
I wear many hats in this business from customer service, to fulfilment, to production, marketing, business development and the list goes on, you name it it’ll be me doing it. I even roped my friends and family in for photoshoots, packing orders and prepping for events whenever I could. They’ve been a godsend.
Over the past 3 years I've grown the brand from my bedroom to selling online and at various markets. Creating collections with vibrant African prints and most recently creating a range of African inspired bold t-shirts and hoodies.
Why it matters – our community
There’s nothing more rewarding than connecting with people from the community and seeing what my designs mean to them. Hearing my customers say they feel empowered and proud wearing my designs or how they identify with them makes me feel so happy. It really makes all the hard work worth it. My designs are more than just clothes, they are a form of self expression. Clothing allows you to choose who you want to be, has the power to make you feel confident and not afraid to show it. I want people to feel like this everyday so when the world makes you feel you feel like you’re not enough, or not capable you know that you are!!
How you can support this mission
I’m really proud of what I have achieved but in order to continue my mission I need to scale the brand up, and to do that I need your help. Currently everything is still done by me. I’m turning my parents’ house into a workshop & It’s becoming a struggle to juggle everything whilst working part time and having a healthy work life balance. Alone, I can’t take the brand to the next level but together we can.
With your support I will use the money to:
1 – Outsource production and manufacturing
2 – Expand the team and hire a part time team member
3 – Implement our marketing plan
4 - Rebrand the business
In exchange for your generous donations, I'm offering some amazing rewards such as the following:
- Exclusive & limited edition Queens of Black Britain t-shirts & hoodies. A design featuring 38 incredible Black women who made history in Britain
- A3 poster of Queens of Black Britain art work (zoom in to see all the incredible women featured!)
- Tote bags
- Custom personalised African print t-shirt & hoodies
- & lots more!
If there's a specific bundle that you really want but isn't available then just get in touch and I'll put something together for you!
* You may notice that we've set the estimated delivery as 18th December, however, we do hope that we will be able to ship your rewards before then - but we will keep you updated on those.
Thank you so much for your support