raised of £10,000 target


20% 30 days left
This project is using Flexible funding and will receive all pledges made by January 12th 2019 at 12:45pm

RepresentAge is a new project to combat the invisibility and ageism experienced by women as they get older.

by Annie Jackson in London, Greater London, England


As women get older they start to disappear from our stage and screens, and when they are there it is often in stereotyped roles.

Recent research has shown that this cultural ageism leads to age-based discrimination, which in turn leads to exclusion, unemployment, physical and mental health issues. 

We are a group of actors, writers, directors and producers of all ages. We're crowdfunding so we can: 

1. Campaign to change the way older women are represented 

2. Create projects for stage and screen that tackle ageism head on 

3. Create spaces for older women to connect with their confidence and voice

We've already started developing a new theatre production, My Turn Now, which is inspired by a true story about a group of women who wrote a book, Growing Old Disgracefully, that kickstarted a movement in the early 1990s. We have just launched a new digital campaign and are piloting events focused on confidence for older women. We need funds to continue this work, to pay for campaigning to help raise awareness, to pay actresses and creative teams to make and perform work that challenges ageism and to pay people to run workshops on confidence and voice with older women. 

We're passionate about combatting the invisibility and ageism that women experience as they age and we can't do that alone! Please donate and get in touch if you'd like to work with us or support the campaign in other ways. 

Thank you!


This project offers rewards in return for your donation.

£20 or more

£20 Reward

You'll get: Epic amounts of gratitude! Imagine cinema-goers across the nation doing a conga of appreciation in your honour. Your name will be listed on our website as a supporter and we'll also send you your very own RepresentAge badge!

£10 or more

£10 Reward

You'll get: Huge amounts of gratitude! Imagine the sound of people in theatres across the country applauding you. We will also list your name as a supporter on our website.

£50 or more

£50 Reward

You'll get: The deep contentment and relief that comes from knowing your voice will be heard as you get older, whatever your gender. Your name will be listed on our website as a supporter, you'll get your very own RepresentAge badge and a BIG shoutout on social media.

£100 or more

Private Invite

Wow! Thank you for your generosity. In addition to infinite gratitude, social media shout-outs and badges, you'll get an invite to the next Work In Progress event for one of our performance projects tackling ageism head on.

£471 or more

0 of 8 claimed

Sponsor an actress!

The minimum rate for employing performers in the UK is £471 per week. Your donation will cover the fee of one actress over 55 to participate in productions that tackle ageism. You'll get a personal video of thanks from the actress in addition to our infinite gratitude, a social media shout-out, an invitation to our next show and a badge to wear on your favourite jumper.

£1,000 or more

0 of 6 claimed

RepresentAge Hero

THANK YOU!!! If you are a business, this is the one for you! We will feature your logo and business name on our website and all printed media. If you are an exceptionally generous individual and are happy to be named as a founding supporter, we will do just that. And then of course there will be invites, badges, social media shout-outs and congas of appreciation in your honour!