The best thing since, well, you know ...
Toast is an award winning beer brewed using surplus fresh bread that would otherwise be wasted. All profits go to the charity Feedback to tackle food waste along our food's journey.
Did you know 44% of bread produced in the UK is wasted? Our mission is to change that.
We are passionate about our beer and have brought an innovative approach to the process. We brew with fresh, unsold loaves from bakeries and the heel ends of loaves not used by sandwiches makers. We add malted barley, hops, yeast and water. In fact, we've published our recipe online to create a community of bread-saving, homebrewing super heroes. Check it out, have a go!
In our first year, we've brewed over 2 tonnes of surplus, fresh bread. But that's just the beginning. Our ambition is to save more than 100 tonnes within 3 years. To do this, we want to expand our range beyond our existing Pale Ale. And that's why we're here. All funds raised will be used to develop and brew two new beer styles - a Session IPA and a Craft Lager.
Our motto is that to change the world, you've got to throw a better party than the people destroying it. So we're growing the family and inviting you to be part of the rev-ale-ution. Let's #RaiseAToast to ending food waste.
Be a Toast Hero
Our Pale Ale has proved to be a massive hit and our fans have asked us to expand our range. We've used our loaf to create two new, equally quaffable beers - a Craft Lager and a Session IPA. There's something to appeal to everyone.
We're crowdfunding because we need your help and we want you to be an integral part of our story. We need help to slice food waste and what better way than drinking beer together. We'll create a wall of Toast Heroes on our website forever more with the name of everyone who pledges. Most importantly, you'll get to be the very first to taste our delicious new beers.
Let's make food waste Toast!
Setting out to end food waste ...
Did you know that one-third of all food is wasted? Food production uses huge amounts of land, fuel and energy so we're literally trashing the planet to produce food that no-one eats. And in the UK, bread is the most wasted food item of all.
Our founder, Tristram Stuart, is an expert on the environmental and social impacts of food production. He's also the founder of Feedback, a charity campaigning to end food waste. Way back in 2013, he visited a sandwich factory tossing 13,000 slices of bread every day. Afterall, when's the last time you saw sandwiches made with the heel end of the loaf?
So we decided to create a great beer using that surplus, fresh bread and donate 100% of our profits to Feedback . With the equivalent of one slice in every bottle, we've got a message in a bottle we want to shout about - the solution to food waste is delicious!
... we discovered an age old solution ...
We stumbled across the idea behind Toast at the Brussels Beer Project. Their Babylone beer is made using bread, and so named because of brewing's history. As far back as 4000BC, people were fermenting bread to create a “divine drink”. Fermentation is an age-old method of preserving food, and what better way to preserve bread than by brewing beer.
The process is no different to standard brewing. Well, there's one special difference of course - bread replaces 1/3 of the grains. But it's pretty simple ...
- Bread is combined with malted barley in hot water.
- The enzymes in the barley turn the starch into sugar.
- Yeast converts the sugar to alcohol.
- Hop flowers are added to give bittering flavours and aroma. They also help to preserve the beer.
... and modern craftsmen.
We worked with Hackney Brewery in London on the recipe for our Pale Ale. We have continued to refine it with our current brewer Hambleton Ales in Yorkshire, using only British hops.
We've also collaborated with breweries to create exciting variations on our recipe. Wiper and True in Bristol created ‘Bread Pudding'. Inspired by the idea that traditional bread pudding uses leftover bread, they brewed bread with brandy-soaked currants infused with Bourbon vanilla and cinnamon along with lactose – the sugar from cow’s milk – to create a rich, sweet and velvety Amber Ale evocative of a traditional bread pudding.
Other collaborations include St Austell's Brewery in Cornwall who stocked us in pubs across the South West, King Street Brewhouse in Bristol who supplied cask beer to Shambala Festival and Essex Street Brewhouse in London whose head brewer Vanesa has created a 'Brown Toast' Porter in addition to the Pale Ale (on tap now).
... and we want to spread the word.
We launched in January 2016 after we featured on Jamie Oliver and Jimmy Doherty's Friday Night Feast. Since then, we've had amazing press coverage, from TV (Channel 4's Food Unwrapped and BBC1s The One Show) to radio and national print and digital media. We've proudly kept a scrapbook if you want to check it out here.
We began selling online and within a year we've achieved listings in Hugh Fearnley-Whittingstall's River Cottage Canteens and Fortnum and Masons, amongst loads of other awesome stockists nationwide.
Choose your Toast Hero reward
We're offering you the opportunity to be the first to get your hands on our new brews, delivered to any UK address. Which one will you choose?
£10 - A virtual High 5 from Team Toast. We'll send you five beer mats in the post, produced exclusively for our Crowdfunder. We'll also put your name on our website wall of Toast Heroes.
£25 - A six-pack Sampler. We'll send you 6 beers, including 2 x Pale Ale, 2 x Session IPA and 2 x Craft Lager (UK delivery only). We'll also send you five exclusive beer mats and put your name on our website wall of Toast Heroes.
6 slices (192g) bread saved ~ 1/4 loaf
£50 - Stock up with a six-pack of each style. We'll send you 18 beers, including 6 x Pale Ale, 6 x Session IPA and 6 x Craft Lager (UK delivery only). We'll also send you five exclusive beer mats and put your name on our website wall of Toast Heroes.
18 slices (576g) bread saved ~ 3/4 loaf
£100 - Start the party that changes the world. We'll send you three cases of each beer - 16 x Pale Ale, 16 x Session IPA and 16 x Craft Lager (UK delivery only). That's 48 beers! Plus we'll invite you (+1) to join us for an epic Toast re-launch party in London on 25th May 2017. You'll enjoy great beer, meet the Toast team and drink/dance the night away with other awesome friends of Toast. You'll also get five exclusive beer mats and your name up on our website wall of Toast Heroes.
48 slices (1,536g) bread saved ~ 2 loaves
£150 - Stock the fridge! We'll still send you three jumbo cases of each beer - 24 x Pale Ale, 24 x Session IPA and 24 x Craft Lager (UK delivery only). That's 72 beers! Plus we'll enter you into an exclusive prize draw (T&C's here) to win one of two absolutely incredible American fridge freezers thanks to our friends at Grundig*. Check it out here (RRP £1,250)! Grundig’s innovative fridge freezer uses clever technology to protect your food, such as Ion Fresh which stops harmful bacteria from spoiling your food. Food stays fresh, you waste less and most importantly your beer will be kept perfectly chilled. We'll also invite you +1 to our re-launch party in London, send you five exclusive beer mats and put your name on our website wall of Toast Heroes.
72 slices (2,280g) bread saved ~ 3 loaves
* Grundig is partnering with Toast Ale as part of their Respect Food initiative to help in the fight against food wastage.
£250 - An exclusive brewery experience to learn first hand how to brew Toast in Temple Brewhouse, London on 13th May 2017. Join Team Toast and head brewer Vanesa de Blas Montoya for a unique half-day experience. We'll make sure you're fully fed and your thirst is quenched throughout with plenty of beer tasting to kick-start your weekend. We'll also send you 72 beers, including 24 x Pale Ale, 24 x Session IPA and 24 x Craft Lager and five exclusive beer mats (UK delivery only ), invite you +1 to our re-launch party in London and put your name on our website wall of Toast Heroes.
72 slices (2,304g) bread saved ~ 3 loaves
£500 - Join Team Toast + Hugh Fearnley-Whittingstall for a food waste feast on 17th May 2017 1:30-3:30pm. You and one guest can join us for this once in a lifetime experience of fantastic food and drink in a top-secret London location. We'll also send you 72 beers, including 24 x Pale Ale, 24 x Session IPA and 24 x Craft Lager and five exclusive beer mats (UK delivery only), invite you +1 to our re-launch party in London and put your name on our website wall of Toast Heroes.
72 slices (2,304g) bread saved ~ 3 loaves
£1,000 - Toast your team and prove you're the best boss. We'll supply your UK office party or event with 600 beers, including 200 x Pale Ale, 200 x Session IPA and 200 x Craft Lager. Toast's founder Tristram Stuart, or Chief Toaster Rob Wilson, can also speak at the event. What better way to celebrate your team! We'll also invite you +1 to our re-launch party in London, send you five exclusive beer mats and put your name on our website wall of Toast Heroes.
600 slices (19,200g) bread saved ~ 24 loaves
Stockist reward - Contact Team Toast via email at firstname.lastname@example.org if you'd like to be one of the first bottle shops, bars or restaurants to stock our new range of world changing beers. We can deliver as little as a few cases and as many as a few pallets. Just let us know what you need and we’ll make it happen. As one of our early adopters you will get a great deal and receive huge social media love from Toast!
We're Toasting You!