Purchase the tenancies of public houses within the South West of England from major PubCo's in order to massively increase the food offering via increased useage of the commercial kitchen available whilst increasing the wet sales as a by product of the extra food offer. Essentially becoming the go to pub for value for money food.
Food will focus on three separate offers. Food ordering available to the public from 7.00am until 9.00pm - 6 days a week and from 9.00am to 9.00pm on Sundays.
Menu 1 (Breakfast - Full English via Carvery Unit within pub - All you can eat starting from £4.95)
Menu 1 + Menu 2 (Light Lunch - Pizza, Burger + Chips, etc)
Menu2 + Menu 3 (Evening - Complete Menu)
On weekends and bank holidys Menu 3 will be available at lunch time and food availale will be increased to include a 3 or 4 Mear Carvery Offer.)
A loyalty scheme will also be introduced to encourage repeat business that will be redeemable within the premises against future purchases.
The cash flow forcasts show requirements based on a particular venue, but should we not get this particular tenancy, the Pubco that owns it is the biggest in the UK (I think) and have several more in the area and hundreds of others nationwide that tick all the required boxes with similar financial requirements. There are several smaller PubCo's that also do this.
To make this work as expected, any tenancy must already have a strong community following and needs to be in an area with a reasonably high population.
Other 'must haves' are a fully operational commercial kitchen, large dining area and accomodation plus any/all of the following would also be advantageous:
Live Music, Sports Bar, Beer Garden, Function Room, Carvery Equipment, Cask Ale & Parking.
Community Ownership - The Pub as a Social Hub
Being a part owner of a business that focuses on local communities, regardless of where you physically reside has a lot of appeal to many people and public houses are no exception. Crowdfunder finance is generally a much less restrictive and demanding method of raising funds to ensure that a safe, supportive, accessible environment can be secured.
As we celebrate more and more events these days outside of the home environment the ability to cater for weddings, birthdays, valentines day, etc. becomes more and more lucrative.
CAMRA - Campaign for Real Ale
Since around 1980, pub numbers in Britain have fallen dramatically. Some of this is down to changing social habits, some to the attractiveness of pub buildings to developers, some to other reasons. We shouldn't forget, though, that pubs and bars remain the most popular leisure destinations for adults and that many pubs are thriving, even in the unlikeliest locations.
Pubs cannot afford to stand still. The competition for people's time and money is fiercer than ever – not just from supermarkets and other providers for home-based drinking but alternative venues like cafe/bars, coffee shops and casual dining chains.
CAMRA campaigns both to promote and protect our pubs. They do this by highlighting what customers want and what seems to work in attracting custom and should be involved wherever possible.
ADDITIONAL POSSIBILITIES - UNIQUE SELLING PROPOSITIONS
My own experience during 30 years of self employment within retail sales environments includes several areas which could be added to the public house mix as further profit centers.
A Holiday themed public house with an emphasis on family and sporting (SKY Sports on large screen TV would be a must have to make this work.) holidays - complete with an income generating booking service. Again I have some experience in this area and actually own a holiday franchise that can take care of this.
Chocolate Bar Milkshakes. I have run two of these, both of which I started with empty premises in areas that benefited from very high summer trade. As businesses go, if the weather is right, the increase in turnover is off the charts! If premises are big enough and location suitable this would make a fantastic add-on.
These include arranging Plush toy parties for children - could easily be added to public houses with a function room.
Experience in the retailing of 12+ different flavours of slush. Alcohol could be added to create a whole new drinks offer - Vodka Slush anyone?
Growing and retailing plants - this could easily adapt itself to Public Houses with Beer Gardens - not only could you attempt to win awards for best pub in bloom contests, you would also be displaying a high profit sales items, whilst you do so.
Again a beer garden would probably be required in order to add the selling of icecream as a worthwhile endevour and would offer additional profits.
All menus could be made available as takeaways and with an optional delivery service via a service like Just Eat subject to minimum spends.