Like so many in the beauty industry, we could never have foreseen the effects that a national lockdown would have on our small business. The effects of the Government mandated closure of our shops for five months (during what would have been our busiest period) has adversely affected our business. The loss of business during this time and the strain it has put on our business is threatening the future of our Mayfair Shop and Team.
Primalashes is an independent female owned business, founded in 2010 by Priscilla Blay. We have expanded our brand from a single employee to London's Leading Lash Extensions Salons in Mayfair and Belgravia with a team of 8 Master Lash Stylists. Although we have lost over a half of our annual income we have invested in extra PPE and adapted our service to ensure social distancing guidelines are met during appointments to keep our clients and team safe.
Having successfully opened our Belgravia salon, we hope to bring our Mayfair team back to work as more and more of the offices, which till date, remained shut, begin to reopen.
Every penny counts towards the recovery and long-term future of Primalashes. Please help us by 'paying it forward' towards your next treatment with us, then the Government will be able to match your donation. Your support would mean so much to the entire Primalashes team!
Thank you for reading and stay safe.
Priscilla & Primalashes Team