Please help me to bring this product to the market.
The beauty industry is worth £17 billion to the UK economy. Cosmetics and fragrances are essentially recession-proof. Facial make-up constitutes the largest sub-sector of the UK cosmetics sector, generating sales of £585.6 million and accounting for 37.1% of the total market value in year 2014.
The cosmetic industry is also projected to grow by 4.7% between years 2015 and 2019.
Demand for premium facial make-up has been increasing in recent years, driven by growing consumer demand for better quality products
Hello, my name is Paula and I would like to introduce Finesse Airbrush makeup, which is an affordable, all in one airbrush makeup system, created for beginners and professionals. Our unique hi-definition makeup is the most hygienic form of application, simply spraying a fine mist of makeup that sits lightly on the skin. Finesse Airbrush Makeup is designed to stay on the skin long and gives a polished look that cannot be achieved with regular makeup. When comparing the non-airbrush foundations, the look of blemishes is significantly diminished because non-airbrush foundations can absorb into the skin and cause blemishes to stand out.
Customers find it difficult to find the right colour shade that matches their skin tone, the right blend and coverage, also they are facing challenges to find the right ingredients that does not create any problems to the skin. The ingredient tends to be too harsh, sinking into the pores that can create multiple problems. For example, breaking out in blemishes, or acne and blackheads etc. Finesse Airbrush is one of the airbrush makeup brands that solves the underlying issues by using a silicone based formula with natural pigments to ensure a flawless and even finish, with the lightest of applications. There is so much to the makeup. Dermatologist recommended, the natural properties of silicone impart a soft-focus that radiates a healthy and youthful glow on any skin type. Also acting as a calming agent for skin irritations, stinging, reducing redness of the skin affected with rosacea. It is Hypoallergenic for sensitive skin. Capable of concealing, vitiligo, pores, fine lines & wrinkles, dark circles around the eyes, birthmarks, scars, acne and tattoos as well as being a daily foundation.
To establish Finesse Beauty as an important brand, the business will manufacture, market and sells its own high quality Airbrush Make-up products, Airbrush tanning products and cosmetic surgery makeup.
Solution & Revenue Model
I have sat down and came up with a suggested solution in order to pick the right colour foundation for you. Toning it up or toing it down with intermixable shades, a compiled pre-populated table on the Finesse Beauty website which are suggested colours in the 4 bottle starter pack which solves your problem for picking the correct shade for you. A step by step tutorial has been set up on the website which directs to Youtube. Along with certified courses set up on the Finesse Beauty website from crash courses to people who wish to train as airbrush makeup artists.
Additional products will be sold at an additional cost forming part of the business model (concealer, blusher, highlight and shimmer, eyebrow and blusher). The product sold is aimed to towards customers with an affordable and higher income. The product is attractive, it will be broken down into segments of different grading, thus making it an affordable option to purchase. The market is growing and it has technical advantages in order to offer the optional services for the purchase of the starter pack.
- Finesse Airbrush Starter Pack consists of 4 bottles in the pack.
- 1 x Finesse airbrush compressor machine – 3 settings
- 1 x 24 carat gold plated/black tail spray gun
- Laser cut stencils template - thin, medium and thick
- 1 x 30ml Cleaner
Funding is required for the ongoing development and production of the led mirror which will be inside the top lid of the beauty case also a lithium battery as an alternative way of operating the air compressor machine, Additional products will be launched - Finesse Airbrush tanning range and Finesse Airbrush cosmetic surgery makeup.
Ongoing development will be underway working alongside the chemist to add vital ingredients.