About this project
In the lonely live fast London, people dash for cash in the self perpetuated monotony of the modus operandi. Commute marries work, while self divorces reason. Diet becomes a daydream, food gets deep fat fried, as cooking becomes a commodity. Capitalism converges with convenience, as the modern day philosophers debate on where to take a tinder date. Its mind over matter in a material world where we are most intimate with the inanimate. Syntax become speaking. Text becomes talking. Starting as the runt of the litter on twitter, we tweet and flitter, in a generated world as tangible as unicorns. Constantly trying to find some self reassurance, in reality filled with fake accounts and freaks, clawing over each other in this circus act. Its a masquerade of retweets, with this facade of false idols that use it as a means to make ends meat. As we slowly detach ourselves from our surroundings, we severely stunt our ability to grow. We absorb, and digest, facts and fictions in the false pretence that we are forever learning. But our memory, is flooded with iterative nonsense, each article just as menial as the last. Constantly inquisitive, but never actually questioning.
So I pose to you the question. Why are flyers called flyers if they cant even fly?
Its a pretty common ritual, too polite to ignore the man handing out the flyer so you take it anyway. Too lazy to find a bin, so scrunch it, ball it and throw it, leaving it as litter. We completely ignore, the work of the:
- Lumberjack who once felled the tree.
- The saw mill who turned it into paper.
- The copywriters who came up with the dialogue.
- The Graphic artists, the designed the logo and layouts
- The Printers who created the flyers
- The transporters who gave it to the distributors
- The distributors who personally handed it to you
All just to be nonchalantly tossed, in an undignified ball, just to find its way for some other poor person to have to pick it up, because collectively we are above putting it in a bin.
But what if it could glide? What if it could be disposed with the dignity and elegance it deserved? Turn ritual, into a habit, where flyers are folded into flyers and thrown with the freedom of fly.
Im not here to ask for cash. I want your making not your money. Im here searching for a Crowd sourced creativity, a collective consciousness towards the significance of anything created through participants making themselves.
So I invite anyone to print my Flyer, to the size of A7 or A8. That means 8 or 16 can be printed on a size of A4.
Then fold this flyer into a flyer. A plane, a bird, a UFO, anything that flys. Sign it, draw on it, decorate it, leave it plain. Do what you feel. Then post it to:
15 Dorking House,
Through being the creator, the printer, the maker, and the transporter. It allows you to appreciate the full extent of what its like to create a Flyer and how it isn't something that should be tossed away. All received planes will then be displayed in a show in London, with all named participants being accredited in the pieces production. It enables anyone to take part, seeing whether crowd sourced creativity can produce something incredible.
Its a piece made by the people, for the people.