We did it
On 29th March 2018 we successfully raised £630 with 23 supporters in 28 days

African inspired cross-stitch kits & crafts where a % of sales will go to charities in the UK, Caribbean & Africa as well as employment.

by Paula Balfe in London, Greater London, England


No it's not a typo ha ha ha...pin cushions are common in the sewing world and make people instantly think of sewing. I love ancient Egypt and how better to incorporate the ancient region of Kush (modern day Sudan) into the name Pin Kushion! I have loved cross-stitch since I was a teenager. It is the art of turning a pixelated type image and sewing it onto a canvas in lots of mini crosses. 

There are many beautiful designs such as fairies & angels but they are not always representative so I would like to create kits for beginners, intermediate and advanced cross-stitchers with afrocentric designs that appeal to all. This is a kit that I bought & modified the skin colour slightly so that it looked more like me. 



In October 2017, I lost my job & decided to turn my hobby into a business. I am currently producing bespoke  crafts such as cushion covers, cushions & rugs. My aim is to produce cross stitch kits & donate a percentage of sales to charities in the UK, Caribbean & Africa. These regions are part of my heritage. I saw their beauty as well as some of the drawbacks of the society, and I would love to create a way to help the areas that inspire me. 

My eventual dream is to take the designs to these areas, where the majority of my inspiration comes from. Then train women with basic sewing skills to cross-stitch my designs, so that they can be used on the graphics of the kits. In order to create financial sustainability, I will employ the women to also make the soft furnishings and handmade elements of the business. 

The £5,000 would go towards items that I need for the kits such as: 

  • canvas
  • thread
  • sewing needles
  • packaging
  • graphic designers costs
  • website (I also need to market Pin Kushion to reach a broader audience outside my local community)
  • printing costs
  • sewing machines 
  • training


As a way of saying thank you for your support you will receive the following:

£5 a pin cushion

£10 a handmade bookmark 

£20  a reusable tote bag 

£50  an alphabet cushion with the letter of your choosing 

£100 a pair of handmade 40x40 cushion covers 



For more see Instagram: @pinkushions FB: @pinkushionUK & Twitter: @pinkushions

I would like to thank the students from the University of Westminster for helping me with this campaign. 


This project offers rewards in return for your donation.

£5 or more

1 of 20 claimed

Pin Cushion

For £5 You will receive a pin cushion for your sewing needs.

£10 or more

3 of 20 claimed

Stitched Bookmark

For 10 pounds you will receive a handmade bookmark.

£20 or more

3 of 30 claimed

Stitched Tote Bag

For 20 pounds you will receive a sewn reusable Tote bag.

£50 or more

0 of 30 claimed

Alphabet Cushion

For 50 pounds you will receive a personalized Cushion in the shape of a letter of your choosing.

£100 or more

1 of 20 claimed

Hand Made Cushion Covers

For 100 pounds you will receive a 40x40 cm pair of cushion covers

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