The global COVID-19 pandemic has created a very uncertain landscape worldwide, which is going to make it very challenging for businesses such as ours to move forward...
Where it all started:
We are a group of best friends with completely different and extravagant personalities but we share a common goal ... to create and produce an innovative healthy product for everyone to enjoy.
As Italians we decided to bet on PASTA a product renowned for its goodness and versatility but also for its unhealthy properties... and turn it into the healthiest product in the world: This is our ultimate goal.
We decided to put our carrier on hold, accept this challenge and invest our time, energy, and few personal savings in this project.
A long learning process followed. We "fought" our way in the STREET FOOD world and we embarked on a fantastic journey that brought so much happiness in our path. We moved quickly from a street food stall in the middle of nowhere to the most premium locations, from the Shard to successfully signing partnerships with such incredible brands like WeWork and Amazon.
Our life was not easy, waking up everyday at 4 AM and hoping to be back home before the children went to sleep, however our sacrifices were rewarded and a new opportunity for us to take a new step forward appeared.
The Crown Estate selected us ("being so amazing :D") for our innovative product and our great energy and enthusiasm. They offered us the opportunity to showcase our product by taking a premises and opening our Restaurant one step away from Regents Street, right in the heart of London. Even though we were aware of the challenges we might face we did not hesitate and re-invested everything we had made and began our activity on November 2019 but unfortunately COVID-19 forced our closure at the beginning of March 2020...
...But we didn't stop believing...From our kitchen, we kept on working to develop our product, to create the ultimate health boost (in the shape of pasta), by finding the right selection of organic seeds, roots and legumes, mixed in the right proportion to create a beneficial "guilt free" pasta!
We are (and always be) 100% organic, gluten free and vegan friendly !
We are 4 best friends sharing a deep love for people, great ingredients, amazing food and dreaming of a healthy world. Our aim is to achieve the dream of leaving a mark in the "food world" with a product that brings together all the best nutritional components and an amazing taste.