Pack It In - Worcester's First Zero Waste Shop

Pack It In - Worcestershire's first Zero-Waste Shop. Opening this September.

We did it!

On 29th Aug 2018 we successfully raised £5,143 with 159 supporters in 49 days

We will be bringing sustainable, package-free shopping to Worcestershire. 

My name is  Phillipa Gilfillan and I have taught in Worcester for 22 years. Over this time, I have become increasingly interested in living a more sustainable life. Gradually it dawned on me that I could make sustainable shopping a reality for Worcestershire and so 'Pack It In' was born!

Why the crowdfunding?

A start-up loan and my personal investment can only take the business so far.  In order to create the zero-waste shop that Worcester deserves, I need your help to take it further. The monumental cost of the dispensers,  shelving, scales, a nut butter machine (YUM!),  central Worcester premises, and all of the other requirements needed all add up, leaving little room for manoeuvre .  Your help will enable us to have a really wide range of products from day one.

'Pack It In' WILL be opening, but with your help it can be the one-stop shop of Zero-Waste Living that we are dreaming it could be.

The problem:

Mass production of plastic began around 60 years ago in the 1950s.  Since then, some 8.3bn tons of plastic have been produced worldwide, and to date only 9% of that has been recycled. 

Almost all plastic takes at least 400 years, and up to 1000 years, to decompose, meaning that in some form or another, pretty much every piece of plastic you have ever used is still on this Earth. Even your toothbrushes!

Image result for toothbrush es on beach

When plastic does decompose, it becomes microplastics. These are finding their way into our food chain as animals accidentally consume them, the chemicals are leaching into our water, and wild animals are having their stomachs crammed full of indigestible plastic causing them to die of starvation.

"It is easy to see why plastic dominates our lives – it is widely useful and convenient. But now it is dominating our environment. It is thought the sea now contains some 51 trillion microplastic particles – 500 times more than stars in our galaxy." (Ian Johnston, Independent Newspaper)

This is not the legacy we should be leaving.

We, as the dominant species on Earth, need to accept responsibility for what we have done and take as many steps as possible to reduce our waste and try and preserve our environment.

There is no planet B.

And although recycling has been the solution offered by many, very little of that which is sent to recycling ends up being repurposed and used again effectively (upcycling),  the majority ends up either sent to landfill (due to mismanagement, or the lack of sufficiently developed technology to be able to process it),  melted down into a worse product, simply delaying its eventual graveyard in landfill, or incinerated.

But what is the point in presenting you with a big problem, unless we present how we hope to be part of the solution – or at least prevention.

'Pack It In' has 3 main aims: to be package-free, affordable, and convenient.

The reason for this is that it is all well and good for us to claim we’re a zero waste shop, but that’s no good to anyone if you have to walk away with product you can’t afford and only what you can carry in your bare hands.

The  concept of our shop is that you bring your own re-usable containers – or buy ones from us to be re-used on your next visit – and buy only the amount of product that you want.

On sale will be a wide range of foods, such as pasta, rice, oils, beans, nuts, cereals and much more (see below). But as well as that, we will aim to assist you with being as zero-waste as possible in the rest of your lifestyle, from bamboo toothbrushes that can be composted instead of being sent to landfill, to package-free toiletries and beauty products, to household items. In addition, we will also be offering workshops to make your own DIY cleaning and beauty products and sessions for schools to help educate children on the importance of reducing waste.

It also works out more cost-effective, as by choosing specifically how much you buy there is much less chance of food waste when you are unable to get through the whole of a packet of produce that is only available in a pre-packaged quantity.

The Zero Waste Movement has been gaining amazing momentum in recent years, with package-free shops popping up all over the country.  Now it is Worcester’s turn!

Please help us to bring this vital movement closer to home and help everybody with what should be our collective journey towards a zero-waste future.

Please find us on:

Instagram:  packitin_zw

facebook: Pack It In - Zero Waste Living


We will stock a wide range of food, all loose and unpackaged, along with a lovely range of detergents for all your needs and a comprehensive range of lifestyle items.



Yes, our store will have its products delivered in packaging, however, it will be a considerably smaller amount than if everybody continued to buy from supermarkets. Stores like this are banding together and demanding more sustainable packaging and the packaging that we do get will be re-used, repurposed or re-cycled thoughtfully.   You have our word on that!


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