Ultimate Artist: Summer Scholarship Programme

by Sheena Ladwa in Hatfield, England, United Kingdom


raised so far



Ultimate Artists is changing the tune for 50 disadvantaged artists by offering scholarships to the artist development summer programme.

by Sheena Ladwa in Hatfield, England, United Kingdom

We're still collecting donations

On the 29th June 2021 we'd raised £5,208 with 56 supporters in 28 days. But as every pound matters, we're continuing to collect donations from supporters.

The Covid-19 pandemic has witnessed the collapse of the music industry. With everyone confined to their homes, artists have lost their livelihoods and confidence in their ability to perform. In a recent study by the charity Help Musicians, 9 in 10 artists say their mental health has deteriorated due to the Covid-19 pandemic. 

Over the past 7 years, we have worked with over 800 artists who lack self-confidence and need support to nurture their talent. We offer a 9-day residential course for aspiring singers, songwriters, producers and musical theatre students. 

The key to this year's 9-day residential programme is our focus on the welfare of artists. Our wellbeing team from Human Givens have a wide range of skills, to deliver a holistic creative and mentally empowering experience. The programme is delivered by a range of industry experts with a catalogue of experience in music, such as Joshua Alamu (Vocal coach to Little Mix, JP Cooper, James Arthur…) and Aamir Yaqub (Grammy Award-winning producer). 

The workshop programme will include 67 workshops and 3 showcases led by industry experts. Individuals will have access to group and 1-2-1 workshops on music theory and practice, as well as access to a wellbeing practitioner. 

Ultimate Artists have had the privilege of working with talented young people. Our mission has always been to inspire and nurture artists. Now more than ever do artists need a 9-day workshop to reconnect with their community and revitalise their talent.

Our approach has a high success rate with alumni securing record deals, roles in the West End and winning scholarships at Disney. By offering 25 scholarships to disadvantaged artists who do not have access to training and wellbeing services.

“ It was such an awesome experience! The atmosphere at UA is just mind-blowing. Everyone is so supportive of each other, there's no competition, no hatred. Just talent and love between one another. Thank YOU guys for all the work you have and keep on putting in, miss you all!" - Ultimate Artist, Alumni. 

We need to raise £98,000 to cover the costs of food, accommodation, travel costs and staff costs to provide 50 disadvantaged artists with a full scholarship. 

Frequently Asked Questions 

What happens if Covid 19 prevents you from going ahead?

Don't worry! All places will be carried over to 2022, we have an agreement with our host venue (University of Hertfordshire) that we can postpone until the next summer. We've been working with them for 5 years now and have a good relationship with them.

What’s your COVID testing process and social distancing protocol?

As we host our residential at the University of Hertfordshire, social distancing measures have already been put into place for students.

They have adapted their teaching, learning and social spaces so we can follow social distancing guidance and keep safe e.g. social distancing signage, improved ventilation, implemented two-way navigation systems, installed more hand sanitisers and added protective screens in reception areas.

The following will be available during your stay: 

  •  Free, reusable face covering
  •  Enhanced cleaning
  • On-campus testing

Each member of the team and all students will have to present a negative test on arrival, and thereafter, they will be tested every other day to ensure there is no trace of the virus on site.  

How are your artists/students selected?

There is a 3 part process; 

1. Fill out an eligibility form

2. Send us a link to a video of you explaining why you need/want a place at UA2021, what it would mean to you, and then sing a verse and a chorus of a cover or original song.

Do you accept international artists?

Unfortunately, we do not accept any scholarship places for international students. 

How long is UA?

UA lasts for 9 days (August 13th - 22nd, 2021). 

What’s your follow up process?

Once the students are accepted to the UA programme, they are then welcomed to the UA community where they will receive monthly newsletters, information about masterclasses and workshops throughout the year.

They also have access to our team for any professional advice that they may need e.g. feedback on their music. Many of our community have been with us since we launched back in 2013 and have continued to work with our coaches or create music with our team of producers and writers.

We also host a Monday morning support group where anyone is able to join.

Are there additional opportunities available outside of the 9 days?

Yes! We have a management and publishing label so when artists are ready with their music, there is the opportunity to have a listening session with our team whereby they receive constructive feedback and guidance. In exceptional cases, we may even sign artists and manage them.

Songwriters have the opportunity to be considered for our publishing company where we are currently writing for major artists and labels.

Do you accept international payments?

Yes, we do.

Am I able to attend any part of the programme?

Yes absolutely! We have a Final Showcase at the end of the programme where all students will perform. This is open to the public and in fact, we encourage you to attend if possible.

Where will the money go?

Here is a breakdown of where the money will go. 

By raising £98,000 we will be able to provide 50 scholarship places to struggling artists. Each artist will have food, accommodation, merchandise as a takeaway for each student, transport to and from the venue,  67 workshops in musical and artistic development and access to wellbeing mentors. Every student will have access to group work and 1 to 1 session and will be fully supported in their artistic development.


If you have any other questions we would be happy to answer any questions! 


This project offered rewards

£25 or more

Signed Merchandise by Some Household Music Names

Our UA merchandise is high quality, looks cool and you can nab yourself a hoodie or t-shirt signed by some of your favourite musicians.

£75 or more

Performance Coaching with the Pros

Performance coaching sessions with industry coaches and musical theatre royalty; Hamilton, Dream Girls, Motown...

£75 or more

Listening Session to your Song by Music Label Exec

Have your song A&R'd by music label execs where you will receive constructive feedback to get your song radio ready

£100 or more

Vocal Coaching with Little Mix's Vocal Coach

Have your voice worked on and developed by with industry vocal coach to the stars; Little Mix, JP Cooper, James Arthur, Rita Ora and many others

£100 or more

Expert Advice from Industry Music Manager

Artist identity sessions with industry artist manager to help guide your music career, providing you with your own personal road map in your musical journey. Formulate a project plan and strategy to help you move forward.

£200 or more

Music Lyric Video for your Song

Our experienced production team will create a high end, creative lyric video for you to be able to use to promote your song. Brand assets and visuals are one of the key elements to consider in an artists journey and we can help you to build your brand through providing you with quality assets.

£500 or more

Out of your Head & Coming Out Through the Speakers

A day of songwriting with hit songwriters and producers in London, helping you to write and craft a hit song that you can call your own.

£600 or more

Performance Opportunity

A guest performance spot at the UA Music Industry Final showcase in front of our music industry network of professionals.

£1,000 or more

Studio Session with Grammy Winner

Get in the studio with Grammy award winning engineer and producer who's worked one some of the best records of our generation. Names that will be only too familiar to you; Rihanna, Sia, Alicia Keys, Louisa Johnson...and so many others.

£1,000 or more

Lights, Camera, Smile!

This photoshoot will be with a top London photographer. Whether you've been in front of the camera before or not, it doesn't matter! The idea is to spend a day having lots of fun and in the process, get some super cool pictures of you as the musician/artist you are.

£1,000 or more

Meet & Greet with Louisa

Louisa won the X Factor in 2015 and went on to dominate the charts. Her fans span the globe and we're giving one lucky person the opportunity to meet this singing sensation!

£2,000 or more

Louisa Show Tickets & Experience

Not only will you get to go to their London show, but you will be able to meet them backstage, have your pictures taken, talk to them and hang out with them.

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