Twisted Passion Ent

by BENJAMIN ISAIAH YACOUB in London, England, United Kingdom


raised so far



Twisted Passion works in marginalised communities supporting artists who lack professional services needed to develop long-term career goals

by BENJAMIN ISAIAH YACOUB in London, England, United Kingdom

We're still collecting donations

On the 1st April 2021 we'd raised £100 with 2 supporters in 14 days. But as every pound matters, we're continuing to collect donations from supporters.

I started Twisted Passion in prison as an inmate in 2015 with the intention to support talented individuals who have no direction upon release, and unfortunately fall back to criminal activities.

I was released in Jan 2020 and managed to leave prison with two degrees including a Master in Music Business Management. After receiving my results I catapulted into my business and have recently signed 3 artists who are unique, from backgrounds similar to myself and want to effect change.

Twisted Passion Ent provides a professional service for all musicians. We welcome artists who have a strong passion in their craft but may lack the adequate resources to professionally share their creativity. As a Master graduate in Music Business Management, I have the knowledge and resources sufficient enough to construct marketing strategies which encourages character building skills which can tackle criminal behaviour and bring down recidivism rates.

The label also delivers a diverse representation of social awareness grounded by an ethos based on equal opportunities. Hence why we reach out to young offenders/ex-prisoners and those who are marginalised. We also work closely with third sector organisations who act as a signpost by pinpointing new innovative talent. 

We seek financial support towards our social awareness campaign which focuses on musicians struggling with mental health in all aspects, especially during this pandemic. 

We seek to fund our artists over a four-month period. This is to professionally develop their craft and maintain their proactive morale. In this period we will utilise all our industry connections we have by paying for the professional label services including Promotions via our Radio plug, Brand Partnership campaigns, Artist Management, Digital Distribution and Publishing. We own our own music and we have professional studio and video recording facilities at our behest.

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