I’m Bethany, the founder of a business that combines creativity, sustainability, and play by transforming preloved die-cast cars into customizable experiences for kids. At the same time, we’re tackling a critical issue in the toy industry: millions of toys end up in landfills every year due to mass production and disposability.
My passion is to directly addresses this problem by giving old toys a second life, reducing waste, and teaching the next generation about the importance of upcycling. Kids customise and build their own unique cars, while parents embrace a more sustainable way to play. With urgent demand for solutions to the environmental challenges we face and a booming market for sustainable, meaningful products, now is the time to scale this idea and make a tangible difference in how we play, create, and consume.