The Good Intent - Not-for-profit bar!

by davidcraddock in Stourbridge, England, United Kingdom

We did it
On 19th August 2019 we successfully raised £17,962 with 188 supporters in 70 days

Help us set up a new bar in the heart of Birmingham, which donates ALL profits to charities. Raise a glass and do a good deed!

by davidcraddock in Stourbridge, England, United Kingdom

 New stretch target

Any additional funds will be used to refurbish the bar to a higher standard, and to help source stock from other Community Interest Companies to generate a greater level of contributions to good causes and charities.

The Mission

The aim of Craddock's Good Intent is to establish a bar in the heart of Birmingham and to donate all of its profits to charities and good causes. It would be amongst the first of its kind in the UK and we're excited by the prospect of being able to raise a glass and help good causes at the same time!

The team is headed by David Craddock, a publican since the age of 21 who heads a company with four award-winning pubs and two breweries in the Black Country, Worcestershire and Shropshire. David is set to expand in a more altruistic direction through the Good Intent, and he has brought together a team of like-minded friends to help bring his vision to life.

If we're able to meet the goals set out in our business plan, we estimate the bar can generate ongoing annual profits of approximately £150,000 - hopefully more - all of which will be donated to charities and good causes!

We are in final negotiations regarding a rental property that is ideally situated for our needs, being located in an area that is easily accessible to our target customer base, people working in and visiting the city of Birmingham.

Initial meetings and consequent conversations have led us to believe that the project will be able to draw on a great deal of goodwill and support from the local community, not only from being a quality establishment for people to enjoy, but also from its unique approach to profit, namely its desire to contribute financially to those in need.

The Experience

The Good Intent will be run in the same manner and with the same focus on delivering outstanding ales and ciders as the  four existing, award winning, Craddock's Brewery ventures managed by David Craddock.

We intend to generate additional funds for the selected charity by showcasing events focusing upon music, food, drinks and the arts.

We intend to work with each charitable organisation chosen by the founding members for 3 months prior to making a donation, in order to ensure that both organisations are able to generate as much publicity as possible.

 Your Help

We have private pledges of over £150,000 already in place, and now need your help. We need to raise a further £100,000 in order to complete the refurbishments of the venue to an excellent standard, and to ensure the bar is ready to serve the city and community as quickly as possible when the doors first open. 

We have some fantastic rewards available, and also of course welcome any donations aside from these so that we can get the bar up and running to support charities and good causes. 


David, Andy, Chris, Richard


Since we launched the crowdfunding page back in June, and refurbishment began on the venue around the same time, we've been overwhelmed by the positive feedback and comments we've had to date, which makes us even more excited to launch the bar. We've also been incredibly grateful for the support we've received on the Crowdfunder page!

We've also been approached by a number of individuals and companies offering us alternative means of support through goods, services and private finance they can provide to the bar, for example the cash register systems alone worth nearly £10,000 are being very generously donated free of charge. This means we're able to reduce the target we need on the Crowdfunder site, from £100,000 all the way down to £15,000. We still very much wish to achieve this new target, and of course will honour all existing and future rewards! We can't wait to meet you all at the bar in the Autumn!


This project offers rewards in return for your donation. Please select a reward below.

£100 or more

£100 Reward - Golden Loyalty Card

The Golden Loyalty Card will entitle you to one free pint per month, for life!

£25 or more

£25 Reward - Beer for pledges!

For £25 pledged, you will receive a voucher for £40 of drinks at The Good Intent! We will email your voucher to you. Ideal as gifts as well as for your own enjoyment.

£100 or more

£100 Reward - Name a beer!

Name one of our guest ales for a month, and you can even design the logo! Within reason of course...

£250 or more

£250 Reward - Join our Hall of Fame

Your pledge will see your picture and name included in our Wall of Fame, displayed as a focal point in the bar. We'll also send you £50 of drinks vouchers to enjoy at The Good Intent.

£500 or more

£500 Reward - Brew your own beer!

You'll receive a brewery tour of David's existing brewery, and get to brew your own beer which will be sold in the bar for a month! You'll also get to name the beer and design the logo - within reason of course...

£1,000 or more

£1000 Reward - Join our Steering Committee

You can join our Steering Committee to help determine which charities the bar will support.

£2,000 or more

£2,000 Reward - we'll aim to double your pledge

For your £2,000+ donation you will be able to choose a UK charity, and we will aim to donate £4,000+ to this charity over the course of the next 5 years, dependent on the success of the bar! We will keep you updated on our shared progress of matching your donation. You or your company will also join our Hall of Fame, receive a Golden Loyalty Card and be invited to advertise, network, host events and create a strategic partnership with you.

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