The Story Behind the Brand
I’m Shenaz, 35, a woman who's faced challenges in the job market over the past year—especially being overlooked for opportunities due to age. After months of unemployment, and mental health challenges, I turned my passion for sustainability and design into a jewellery brand with a mission. I aim to create timeless, eco-friendly jewellery that empowers women while leaving a positive impact on the planet.
My Vision for a Sustainable Future:
My vision goes beyond fashion—it’s about making a real difference. I’m building a brand that reflects resilience, elegance, and sustainability. Each piece of jewellery will be crafted with ethical materials and designed to last, contributing to a future where consumption doesn’t cost the earth.
Why Your Support Matters
There are limited funding options for people over 35, especially for entrepreneurs looking to bring a sustainable business to life. Your contribution will help me scale production, source ethical materials, and create eco-friendly packaging. It will also fund the development of a sustainable supply chain, hire a small team, and launch a meaningful marketing campaign to share our vision with the world.
1. The Challenge: Facing the Job Market
After months of job hunting and feeling the impact of a tough job market, I decided to pivot and start my own business. The lack of grant opportunities for people over 35 made it even harder, but I chose to use that adversity to fuel my passion for creating something impactful.
2. Our Jewellery: Crafted for Empowerment
Every piece we create is more than just jewellery—it’s a symbol of strength, growth, and purpose. Our sustainable materials will ensure each piece lasts, making it a conscious choice for the modern woman.
3. Your Impact: What Will the Money Be Used For?
With your help, the funds raised will be invested into:
- Scaling production
- Sourcing ethical and sustainable materials
- Creating eco-friendly packaging
- Building a sustainable supply chain
- Hiring key team members
- Developing a strong marketing strategy to spread our mission"
Join Me in Making a Difference
This isn’t just about jewellery; it’s about creating lasting change. With your support, I’ll turn this dream into a reality and build a brand that empowers women, promotes sustainability.