Well Grounded Coronavirus Appeal #SupportThe234

by Well Grounded Jobs C.I.C. in London, England, United Kingdom

We did it
On 23rd July 2020 we successfully raised £10,675 with 160 supporters in 41 days

To raise awareness for the needs of our 234 Graduates and support their mental health and employability through a Virtual Platform.

by Well Grounded Jobs C.I.C. in London, England, United Kingdom

 New stretch target

The extra money will allow us to further build virtual services for our Graduates and the wider coffee community and the thousands of baristas in London.

Well Grounded Coronavirus Appeal: #SupportThe234

Who Are We? 

Well Grounded is an award winning social enterprise that helps adults facing multiple disadvantages into work in the specialty coffee industry. Since 2016, we have supported 234 people through our training, qualification, mentorship and employment programmes.

"To say that Well Grounded has changed my life would be an understatement. I would say it has shown me my potential in ways that I never knew were there. With the support of Well Grounded I've become myself." -Syrus, Graduate

Sadly these individuals have been impacted hard by the Coronavirus; many have lost their jobs or been furloughed on zero hour contracts and face vulnerable housing situations, financial insecurity and emotional instability. 

"Taking the course at this very strange and difficult time in the world has also meant that I feel like I have a community and the resilience to make it through, and I am so grateful to have had Well Grounded in my life at this moment." -Ashley, Graduate

Over the next 35 days, friends, partners and supporters of Well Grounded will be taking part in a variety of ‘234’ themed challenges to #SupportThe234 and help us raise money to transition our services online.


How Your Donation Will Help...

When we closed our doors on the 18th March, the need for our support increased dramatically as our graduates turned to us for support. However, our funding landscape has also changed and the revenue we built through our range of services is no longer available. So we need your help.

The £10,000 target will help us build a fully operational Virtual Platform, so we can transition our services online and continue to give support to our 234 graduates and the wider coffee community. Our virtual training platform will help us to:

  • Deliver workshops and employment advice to help our graduates into new jobs.
  • Connect our graduates and beneficiaries to mental health services.
  • Provide activities to reduce anxiety and tackle social exclusion across the industry.
  • Offer accredited coffee courses for those looking to gain a qualification from home.
  • Develop a community of care across the coffee industry and continue to be that shoulder for our graduates to lean on, a listening ear and a trusted friend.

Your donation will help us make a direct difference #supportthe234


#supportthe234 Challenges

Over the next 35 days, friends, partners and supporters of Well Grounded will be taking part in a variety of ‘234’ themed challenges to help us achieve our fundraising goal. You can follow everyone’s progress on @wellgroundedhq on Twitter / Instagram and at #supportthe234 #morethanthe234 #wellgroundedfamily. 

From 234km bike rides to 23.4 cm haircuts - make sure you tune in to follow all of the wonderful tasks our friends will be challenging themselves to take on! We would also love for you to take part in a challenge to help us reach our target. Just make sure you use the hashtags, link people to our Crowdfunder page and give us the heads up so we can share it on our channels.

Donation Rewards:

Check out our Updates section for a full range of the rewards available for pledges to our campaign. 


 £15 Pledge: Well Grounded 'Impact   Blend' Coffee in collaboration with Ozone   Coffee Roasters
 £25 Pledge: #supportthe234 campaign T-   shirt in 100% ringspun cotton
 £50 Pledge: 'Lockdown Fuel' Bundle by   our   sponsors Rude Health

Thanks and love from the Well Grounded team.



This project offers rewards in return for your donation. Please select a reward below.

£25 or more

16 of 100 claimed

£25 Reward

A limited edition Well Grounded #supportthe234 T-Shirt

£15 or more

36 of 50 claimed

£15 Reward

A 250g bag of our "Impact Blend" coffee, roasted by our good friends Ozone Coffee Roasters.

£50 or more

3 of 30 claimed

£50 Reward

Lockdown Fuel Bundle by our friends at Rude Health

£80 or more

0 of 2 claimed

£80 Reward

A private tour of a coffee roastery and cupping by our partners Press Coffee & Co. This will also be lead by a Well Grounded Graduate!

£100 or more

£100 Reward

Coffee Master Class with our Barista Trainer delivered online during lockdown

£200 or more

£200 Reward

‘Intro to Coffee / Espresso’ course when we reopen our Kings Cross Academy

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