From Loss to Legacy: Help Relaunch Kipeo & Co
Hi, I’m Moza, a mother, creative, and founder of Kipeo & Co, a children’s lifestyle and wellness brand rooted in emotional wellbeing, cultural identity, and confidence-building for young minds.
Kipeo was born from pain, but built on purpose.
In 2020, I lost both of my grandparents just eight days apart. Around the same time, my daughter, Anaya, faced serious health challenges that led to a long hospital stay. It was one of the most difficult seasons of our lives, physically, emotionally, and spiritually.
As I navigated my own grief, I watched my daughter begin to doubt herself. She compared her appearance to others. She questioned her worth. She didn’t have the language to explain how she felt, and I didn’t have the tools to help her heal in the way she needed.
That moment changed everything. I knew children like her needed more. More support. More emotional tools. More cultural pride. More soft spaces to grow.
So I created Kipeo & Co; a brand designed to uplift children from the inside out. Our first products were affirmation flashcards and emotional wellbeing cards made for kids like Anaya. These tools helped her find her voice again. And they helped me connect with her more deeply as a mother.
Kipeo (short for Kipepeo, which means butterfly in Swahili) represents growth, transformation, and the beauty of becoming. We are now rebuilding from scratch, after a few hurdles but I refuse give up on this vision. This time, I’m inviting my community to be part of the journey.
What Your Support Will Help With:
• Producing our updated affirmation + wellbeing flashcards
• Packaging, branding, and digital wellness tools
• Relaunching our website and online store
• Community giveaways for families/carers and children in need
• Bringing our vision into schools, pop-ups, and family spaces
Why This Matters:
• Because children deserve to grow up feeling seen, strong, and supported.
• Because culturally rooted, emotionally aware resources for kids shouldn’t be rare.
• Because no child should ever feel less than especially in their most formative years.
We’re also currently in the process of launching Kipeo Cares CIC, our official community impact arm so we can expand this mission into schools, parent communities, and underserved families. Your support helps us build both the heart and structure of this movement, one child at a time.
This brand is a love letter to my daughter, to my late grandparents, and to every family navigating life, loss, difficulties and growth.
If this story touches you, I’d be so grateful for your support, whether that’s a donation, a share, or simply sending us love on this journey.
Thank you for believing in Kipeo & Co.
Let’s work together to raise a generation that knows their worth.
With love and purpose,
Moza & Anaya
Kipeo & Co
Stay In Touch:
www.kipeoandco.com
Instagram: https://www.instagram.com/kipeoandco/
TikTok: https://www.tiktok.com/@kipeoandco?is_from_webapp=1&sender_device=pc
LinkedIn: https://uk.linkedin.com/in/moza-ahmed-45bb9832a