Hello, and thank you for finding the time to take a read of why I need your help for the Speak For Sign campaign! Despite being very much in the development stage, SFS aims to promote the importance of deaf awareness to those who work in environments providing customer facing services (cafés, cinemas, shops, venues etc).
Let's be honest, being faced with a deaf customer is not a great rarity!
The importance of at least one member of staff in a workplace being trained to sign a basic conversation should be as prioritised as first aid training. Deafness could strike any one of us at any point in our lives (especially those, like myself, involved in the music industry), meaning sign language would become our primary method of communication.
Whether it be partial, acute or profound deafness, a hearing imparity can be incredibly isolating - preventing many sufferers from wanting to engage in social outings, or activities with loud background noise.
Despite the above:
- It is not yet a subject option in most UK-based schools.
- There are little to (in Nottingham's case) absolutely no resources in customer service environments to promote the importance of deaf awareness.
- Little to no films showcased at cinemas are subtitled, and 87% of people who suffer hearing loss have found they were unable to watch programmes On Demand, due to there often being no subtitled alternative.
With enough funding and support, Speak For Sign's pre-launch guarantee is:
- To provide easily accessible learning facilities, teaching people basic sign language (relevant to their working environment), for the occasions they may be faced with a deaf customer.
- To print stickers, information booklets and leaflets to paint towns RED with sign language!
- To generate enough attention from deaf societies, local businesses and individuals to put on a damn effective launch.
Speak For Sign's future hopes and dreams (achievable with great team work) are to:
- Generate a campaign big enough to make sign language beginner's lessons a mandatory requirement for at least one member of managerial staff in a working environment.
- Campaign for an increase in the subject offering of sign language in UK-based schools.
Speak For Sign aims to be officially launched by late this year, but nothing can be achieved without the help of sponsors and support from yourselves and local businesses. Nobody should feel isolated by a world that is their own due to hearing loss, so let ourselves and those around us become educated with a pretty damn cool language!
A SPECIAL THANK YOU!
Thank you to the individuals and to Phlexx Records, I'm Not From London, Leftlion, Confetti Institute Of Creative Technologies, On Point & Mimm who have already agreed to sponsor Speak For Sign or show their support!
Together we can help create a more respectful and educated society.
Email [email protected] if you'd like to get involved!
Thank you, all!!
- Cate La Starza