smallcarBIGCITY Classic Car Sustainability Project

by Robert Welch in London, England, United Kingdom

Total raised £2,399

raised so far



Raise £35k to help weather the global pandemic & convert one of our classic Mini Coopers to electric so we can provide eco-tours of London.

by Robert Welch in London, England, United Kingdom

We're still collecting donations

On the 8th January 2021 we'd raised £2,379 with 41 supporters in 49 days. But as every pound matters, we're continuing to collect donations from supporters.


smallcarBIGCITY Classic Car Sustainability Project 

What we do...

We have lovingly restored a fleet of classic cars and trained a team of passionate local guides to show visitors to London a different perspective on the city. We specialise in classic car hire and private, chauffer-driven tours of the capital in a fleet of classic Mini Coopers. 

Why we do it...

We believe that visitors to London should feel like locals. We wanted to create a unique, fun, safe and environmentally considerate way to authentically discover the city we love and live in.

Why we need your support...

It is no secret that the hospitality industry has been one of the hardest-hit throughout this global pandemic. Covid-19 has seen our entire 2020 book of business cancel and our doors close for the best part of 9 months. Over the last decade we have survived recession, changes in consumer trends and constantly evolving licensing legislation, however, 2020 is proving to be our greatest challenge yet. This Crowdfunder is not just about weathering the storm, it is about taking advantage of this period of temporary downtime, helping us to get back on our feet and come out of the other side with a truly sustainable business that will solidify our future. Our business is no more deserving of support than any other, however, if you do choose to support us you will be directly helping us to take a big step closer towards our ultimate goal of providing eco-tours of the capital in a fleet of electric classic cars. 

Every pound really makes a difference and even if you do not support us financially, you can make a huge impact on our project by simply sharing this page. Once we have exceeded 50 supporters and met our target, the Mayor of London will match each contribution (up to £5,000)!   


Environmental preservation has always been hugely important to us. We have created numerous sustainability standards that we hold our business accountable to. Our 'Carbon Promise' reduces our impact on the planet by double offsetting our carbon footprint, using waterless washes, going plastic and paper-free where possible, to name just a few. Read more about our Carbon Promise here

The next decade is going to be critical in the fight to combat climate change and we firmly believe that everyone has a responsibility to play their part in the recovery. London is one of the most progressive and innovative cities in the world, leading the way in sustainable architecture, transport, and green spaces. Inspired by the Mayor's commitment to improving air quality in the capital, our aim is to not only offset the carbon we produce but to actually be carbon negative by 2022; by converting our fleet to electric, focusing on sustainable tourism and providing eco-tours of the capital. We want to be a force for good and a symbol of environmental change in our industry. This is now possible with advancements in battery and electric motor technology. Our goal is ambitious but simple - to operate the first-ever fleet of zero-emission classic cars for hire and reward. 

The project...

To convert one of our existing classic Mini Coopers to electric so we can run zero-emissions tours of the capital. We would work with a UK-based electric car conversion specialist to prove the concept and generate a template for future conversions. We would then work closely with Transport For London (TFL) to make sure the conversion was safe for public use and license the vehicle as the first all-electric classic car available for hire and reward. Each conversion costs approximately £35,000 so to convert the entire fleet would cost £350,000. The aim would be to convert one vehicle at a time. Build time is approx. 2 months per vehicle.

Our reputation...

SAFETY: exceptional safety record.

100% Public Carriage Office and Transport for London compliance.

Listed the No.1 Greatest Thing To Do In London by Time Out Magazine 2012.

Awarded the Certificate of Excellence from TripAdvisor annually from 2010-20.

40,000+ happy customers with 800+ 5* Reviews on TripAdvisor.

Thank you for reading our proposal - there are not enough words to describe how much your support means to us. 


We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.


This project offered rewards

£10 or more

scBC Mini Enamel Pin

Spare us a tenner to help a business you love get through whatever COVID-19 sends our way and get a lovely scBC Mini Enamel Pin as a small token of our appreciation

£25 or more

Heel & Tread Mini Socks

Pledge £25 today and we'll reward you with a pair of super comfy Heel & Tread socks inspired by the Monte Carlo Rally winning Mini livery.

£50 or more

Vintage Map of London Pocket Square

Pledge £50 today and we'll reward you with a stunning cotton hankie with a vintage map of London print.

£100 or more

Revive Classic Car 'Clean Kit'

Pledge £100 today and we'll reward you with a car cleaning kit from the best in the business - Revive Auto Detailers - Detail like a pro.

£155 or more

Landmarks of London 90 Minute Tour

A lovely introduction to London in one of our classic Mini Coopers and a private guide to bring the capital to life.

£180 or more

24Hr Classic Car Hire + Road Trip Itinerary

Hire one of our classic Mini Coopers for the day and we will provide you with the perfect road trip itinerary so you can really make the most of your time.

£280 or more

Weekend Classic Car Hire + Itinerary

Hire one of our classic Mini Coopers for a lovely 2 day (48hr) break and we will provide you with a full road trip itinerary so you can really maximise your time.

£370 or more

Best Bits of London Experience (4hrs)

Private, chauffeur-driven classic Mini Cooper tour of London Bespoke 4hr tailor-made trip Highly trained local guide Artisan coffee/tea stop at Gentlemen Baristas Discover the hidden gems that make the city so delightfully charming Pick up and drop off anywhere in Central London Zone 1 Bespoke half-day experience showing you the very best of London

£600 or more

Live Like a Local, 8hr Private Tour of London

Private, chauffeur-driven classic Mini Cooper Bespoke tailor-made trip 8hr tour of London Highly trained local guide Artisan coffee/tea stop at Gentlemen Baristas Discover the hidden gems that make the city so delightfully charming Street food lunch at a local market Pick up and drop off anywhere in Central London Zone 1 Bespoke full day sightseeing experience showing all that London has to offer

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