Save our London Bus

by Earth Tap and Cakes & Ladders in London, England, United Kingdom

Save our London Bus
We did it
On 24th December 2021 we successfully raised £10,661 with 297 supporters in 633 days

We consider ourselves so lucky to be a part of a Bus that brings so much joy to kids and big kids alike. Please help us keep the doors open!

by Earth Tap and Cakes & Ladders in London, England, United Kingdom

 New stretch target

Thank you so much to everyone who has generously supported both our small businesses! Your kind support is helping to keep the Bus afloat right now, so we really can't thank you enough.

As we enter into more unchartered waters, any further donations will help us get through the long haul. We aim to help other local small businesses (including our Blue House Yard neighbours) and organisations as much as we can along the way too.

We've no idea how long it will be until we can have people back on the Bus, so every little bit will helps.

Thank you so much!

Crazy times. We absolutely feel you. 

We want to help Londoners get through these difficult times, the best way we know how. But we also need your help to keep our big, red bus alive. 

During the day, we’re Cakes & Ladders Board Game Café and in the evenings, we’re Earth Ale Brewery’s taproom, Earth Tap. 

But the Bus is so much more than that.

We're a community space, where we greet our regulars by their first name and know your order before you even have to ask for it. And when we ask, “How are you, Liam?” or, “How are you, Julia?” we genuinely want to know. And if you're new, you'll get a warm welcome every time.

Save Our London Bus

It's so much more than just a bus.

It's a place where you can reconnect with friends outside of your phones, have a laugh over a board game or catch up over cake. It’s a place where you can enjoy the end of a long week with a well-deserved beer. And not just any average beer. You work hard and life's too short for bad beer, so you deserve a beer made from quality ingredients with care and passion.  

Earth AleEarth Ale

COVID-19 is threatening to close our doors

We know the Bus is something different to everyone and we want to ensure we can continue to provide that after the dust has settled on this health crisis. We’re two small, independent businesses just trying to create a community space where you can enjoy good times with good people. But like many small businesses, COVID-19 is threatening to close our doors.

Cakes & Ladders Board Game CaféCakes & Ladders Board Game Café

But we've some awesome rewards on offer to get through this

Instead of letting this crisis beat us, we want to help lift spirits and prove that we can get through this together. We’ve created a list of pledge rewards to help you avoid going stir crazy at home. We’ve got things like a ‘Time-In Survival Pack’, including some of our favourite board games and craft beers, so we can bring the Bus experience to you. 

Earth Ale Brewery's TaproomCakes & Ladders Board Game Café

We’re also offering vouchers for things you can redeem and look forward to after this craziness is over. You can buy something as small as a coffee or a pint for a friend, or even tickets to our Bus Heroes party, so we can thank everyone who has supported.

1587125980_bus-heroes_red-logo_white_t-shirtviz-16-4-20.jpgSave Our London Bus

Any pledge, no matter how big or small, would mean the world to us. So please, if you can, choose a pledge for you or a friend and we’ll make sure we honour that when we get through this together. 

In the meantime, please stay safe, healthy and look out for one another.

From all of us on the Bus  – THANK YOU!

Ruth, Hywel, Frances & Alex

Earth Ale xCakes & Ladders Board Game Café

@earthale / @earth_tap1 / @cakesandladders

More info and ways to support here: and

save our london bus

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see Crowdfunder's Terms of Use for more information regarding rewards for pledges.


This project offers rewards in return for your donation. Please select a reward below.

£3 or more


Buy yourself or a pal their next coffee. We’ll send you a voucher for you to redeem in the future.

£6 or more


We’re all going to deserve a drink after this. Grab yourself or a mate their next pint with this voucher. (Credit can also go towards other bar drinks i.e. wine, prosecco or spirits)

£6 or more

Buy a drink for an NHS Hero!

Support our frontline NHS staff at the local Whittington Health Hospital by buying them a drink! We'll deliver a mix of Karma soft drink cans and Earth Ale bottles on your behalf after the campaign closes, with a note including your name so they know who the care package came from :)

£10 or more

£10 Donation

Spare us a tenner to help the Bus get through whatever COVID-19 sends our way.

£10 or more


Can't decide which beer you like best? Try an Earth Ale Flight. You’ll get 4 x 1/3 pints on a wooden paddle, so you don't have to pick just one!

£10 or more

Edible London Care packages

Please help us tackle food poverty with Edible London! All the funds raised will go towards buying ingredients so we can create nutritious, healthy meals that they can distribute to people who need them right now, inc. their volunteers who have been working tirelessly! We'll also include some tasty juices from Cakes & Ladders to top off the care pack. Our own Earth Ale brewer is a Michelin-trained chef, so we can guarantee some delicious meals!

£13 or more


Pick two of your favourite speciality teas and two of your favourite pieces of cake to have on the top deck of the Bus. P.S. the Carrot Cake tea and actual carrot cake are a winner!

£20 or more

Board Game Lunch Deal for Two!

Any toastie, hot or cold drink, and board game cover charge for you and a friend to enjoy a leisurely lunch alongside your favourite board games from our collection. Est delivery time - July 2020

£26 or more


Get two beer flights and entry for you and your date to play as many board games as you like on the Bus. (Beer flights can be exchanged for other bar drinks to the value of £20)

£35 or more


To celebrate getting through this together and to say thanks to all our supporters, we’ll throw a Bus Heroes Party! We’ll organise live music and bring out ol' Eggbert the BBQ. Tickets to the party will get you a Bus Heroes T-shirt and 10% discounts on cafe and Earth Tap drinks on the day. (T-shirts can be picked up from the Bus on the day)

£50 or more


This membership card scores you free board game entry and 10% off all café drinks for a year.

£50 or more


Treat your mates to a few rounds at the bar. The voucher can be used for craft beer, natural wine, spirits and prosecco.

£70 or more

10 of 12 claimed


We’ll send you a mixed 6-pack of our own Earth Ale brews and beers from some of our other favourite breweries like Duration, Boxcar, Pollys Brew Co and more, with a selection of mini board games to the value of £70 to help you from going stir crazy at home!

£80 or more


Blood on the Clocktower is a bluffing game of Good and Evil, overseen by a storyteller. It’s a fun way to get your friends together or get the team out for some team building in the Yard, by our Bus.

£100 or more


Stock up the fridge with a selection of Earth Ale beers and beers from some of our favourite breweries including Boxcar, Pollys Brew Co, Duration and more. And if you fancy some natural wine or prosecco as well, drop us a note via team@earthale and we'll create a bespoke pack for you that includes a mix of everything to the value of £100. All packs include 2 x Earth Ale teku glasses perfect for beer or wine.

£150 or more


Host a private board game party at your place, for up to 20 people.  Cakes and Ladders will supply your group with a tailored selection of board games of your choice from our library of over 400 games. One board game guru will host the event and recommend and explain the games to your party for two whole hours of board gaming fun!

£500 or more


Alex will take you both on a foraging trip to the English countryside to show you the inspiration behind many of his wild beers. Back in London, he’ll help you design and brew a beer from scratch at the Earth Ale brewery. You'll get to take home a case and see it on tap on the Bus! Alex is also a Michelin trained chef, so if you'd like to bump up this reward with a foodie experience or create a bespoke package, email us at [email protected] :)

£1,500 or more


We'll put together a bespoke party for you and your crew including, food, drinks, games, music and more all to the value of £1,500. Bus fits 44, but we also have outdoor seating :) Alex, our Michelin-trained chef and Earth Ale brewer may even whip out the BBQ.

£30 or more

25 of 25 claimed


We’ll send you one of our Earth Ale 750ml sharing bottles and one of our board games, handpicked by our Cakes & Ladders board game gurus. Email [email protected] for a list of beers and games, or let us surprise you!

£35 or more

10 of 10 claimed

Earth Ale Beer & Chocolate or Cheese Pairing Pack

Choose from either a delicious chocolate & beer pairing or a plant-based cheese & beer pairing. Alex has carefully selected 3 Earth Ale beers to match perfectly with 3 chocolates from Diana's Chocolates or 3 vegan cheeses from Honestly Tasty. All products focus on artisanal quality, flavour and also support local producers! Pick up from the Bus or delivery to selected N & E postcodes available. Please email [email protected] for postcodes :)

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