The prize is a styling appointment with Nayna and a voucher for £1000 to spend on the Spring/Summer collection.
Last week we received some devastating news. Very unexpectedly, investment funding which we had been planning to receive in January was pulled and has come as a huge shock.
Without further funding we may have to close Hope.
What this means is that 8 years of hard work will come to an end. Eight years of daring to be different to mainstream fashion and bringing beautifully styled fashion to help make 40,000 customers, followers and fans, feel beautifully confident. Real clothes for real women.
As you might imagine, this has been an upsetting week for me and those closely connected with Hope including my lovely team.
Despite this, what we did what all strong, busy, and determined women do when faced with a challenge, we put our heads together to come up with a solution. Hope was never just about clothes; it was about creating a community of like-minded women who simply want to be the best version of themselves at this stage in their lives.
And that’s when we thought, where do you go when you’re desperate and need help?
For many of us that is usually family and friends – and because so many of you have become friends it feels like you are part of this beautiful Hope family we have created. And so we are turning to you with an idea about how we can together save Hope.
What if the people who love Hope were prepared to rescue it – our own Hope Saviours.
Therefore, we are asking all of our customers, fans and followers if they would be prepared to give Hope £100, £250 or more to help rescue the brand.
This would allow us to trade another 12 months before going back to the investment market for more long term money hopefully when the markets will be more receptive. The money would be spent on new product for SS23 and AW23, marketing to acquire new recruits to the Hope family and the fantastic team who keep the business going. If we don’t reach our minimum target we pledge to give you back your money.
If you feel you can help I would so grateful and would ask you to give Hope £100 or more. If you could do more that would be amazing, of course.
Our minimum target is £250,000 and if we don’t reach that the funds will be returned. I’m hoping we will be able to beat that and keep this amazing brand going for you all, our dearest and most loyal family.
We have a deadline of 10 days, if we don’t reach our minimum target by midnight Friday 17th February it’s all over
I know this is a big ask but I am following my instincts and believe many of you love this brand as much as I do, maybe we can create a movement to rescue Hope; please become a Hope Saviour.
One of our proudest moments in the history of our brand was when The Princess of Wales wore our Pleat Skirt on a visit to Scotland in May’21. We also had a moment last Summer when Trinny Woodall wore our Pink Ruffle Dress. Both styles sold out instantly!
We often shoot with Real Woman, customers and friends of the brand, with real bodies as well as models.
I am happy to talk.Much love, Nayna