Salford Red Devils RLFC Community Share Offer

Aim: In our 150th year, we aim to initially raise at least £250,000 to make Salford Red Devils the only Community Owned Elite Rugby League Club

Who are we? 

Salford Red celebrates its 150th anniversary in 2023. We will take the opportunity to celebrate our rich history and use this year as a seminal point in building the club’s future.  

Since 2018, we have been a genuine ‘Community Club’, in contrast with the benefactor ownership model throughout the club’s history, being owned by a not-for-profit company which has had three directors who have stewarded the club through these last five years.   

Our vision is to be a progressive, sustainable Elite Super League club, which consistently achieves success on the field, engages our community and inspires the next generation through inclusive role models and opportunities for all. 

We’ve demonstrated what that means in practice in the last year with the launch of a number of new teams – our Women’s Team, Physical Disability Team and the Learning Difficulty Rugby League Team were proud new additions to our family of squads, joining with our new Performance Pathway Teams, the REDS programme Under 16’s and Under 18’s as well as Reserves.  

This season, we are launching our Wheelchair Rugby League Team. At the heart of our approach is that we are genuinely “One Club”. 

Salford Red Devils is a club at the heart of its’ community. Working together with the Salford Red Devils Foundation, we have a huge impact on the City of Salford and the Greater Manchester region more widely as a whole, offering a wide range of community programmes to promote health and wellbeing.

A successful Community Ownership Scheme will allow us to continue to work with the Salford Red Devils Foundation to have a greater impact on the community, working with more people from across Greater Manchester. 

• Over 40,000 participant hits from 2021 to 2022 
• SRDF engaged 6,230 children from 2021 to 2022 
• 50 young adults in full-time education with SRDF 
• Over 6,000 young people engaged in sports activities 
• SRDF’s disability programme nominated for ITV National Diversity Awards 
• Over 800 men have engaged in the Offload mental health programme

We’re proud to be ‘Plucky Little Salford’ overachieving against the odds but looking ahead, we need to work hard to maintain our status as a Super League club.

Why are we crowdfunding?

Imagine going past the City of Salford Stadium and saying, ‘my club play there’. Seeing one of our players out and about and thinking ‘they play for my team’.  

Imagine saying, ‘my team’ and ‘my club’ doesn’t just mean the team you support, and which is part of your identity, but the team you own, along with thousands of other local people.  

That’s the vision we have for our club – the only, genuinely community owned club in the Super League, where instead of being bankrolled by millionaires, we’re backed by multitudes.  We know that sports clubs are really owned by their local communities of fans who care about them, but now we’re linking up that moral ownership with real, tangible, legal ownership.  

It’ll be YOUR club.

No-one else. Just us. So, join us! 

What we need, and what we’ll spend it on 

Our first milestone is to raise at least £250,000 from this share issue, but because we have big ambitions, we plan to spend anything up to £2M raised, on concrete projects which will make the club stronger.  

Funds raised within this initial milestone will allow the Club to: 

• Maintain as competitive a playing squad as possible  
• Fulfil IMG criteria ensuring Category A status within the top-flight of Super League through high level Commercial and Marketing growth.  This share investment will allow us to build a commercial department that can attract even more ambitious commercial partners, increase matchday revenues and growth in ticketing. Investment in this area will allow the club to implement a digital and data transformation giving even greater visibility and access to the club to those outside of the surrounding areas, creating even more sustainability.

Make History With Us!

Together, we can undertake the most radical change to ownership seen in elite rugby league to date. We can create a vast, borderless community built with our wonderful club as the centrepiece; compete at the highest levels of the sport; thrive in our new form, and celebrate another 150 years with you at the heart of it.

#RedsRiseTogether

Please read our community share offer document, business plan and rules below.

This project successfully funded on 5th June 2023