Routine Skincare Subscription Box

by Routine Skincare Box in London, England, United Kingdom

We did it
On 23rd March 2021 we successfully raised £540 with 14 supporters in 35 days

Help us to launch our bi-monthly subscription box that showcases luxe ingredient-led indie skincare brands

by Routine Skincare Box in London, England, United Kingdom

Background

My obsession with skincare started as a Google deep-dive to try and resolve a pretty persistent case of adult acne - learning my AHAs from my BHAs, my Cs from my Ds from my Es. This quickly progressed into what would become a decade-long love affair with skin health. 

Growing weary of many a subscription box where I received 5 miniature samples and makeup I didn’t ask for, I started to look for a service that offered only skincare and featured the types of products I used on a daily basis to no avail. 

After a little unplanned downtime as a result of contracting Covid, I was truly thankful that I was able to recover relatively quickly without complication and also for the opportunity to properly reflect during my recovery; there’s no time like the present.

This is why I founded ROUTINE Skincare Box.

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Vision

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We want to showcase solid botanicals, results-driven ‘actives,’ and quality formulations made by indie trailblazers - small skincare businesses that are pushing the envelope.

ROUTINE Skincare Box is inclusive, offering something that all genders can actively incorporate into their skincare routines, whether it’s to embellish or completely enhance their daily ritual. 

Now more than ever, it’s good to know that the money we spend is helping to support small businesses thrive and indie brands are at the core of our mission. We want to create a community of people choosing to shop small, but want big skincare wins. 

Each box features full-sized products - 2 for the Embellish and 3 for the Enhance, along with a deluxe sample (travel size). 

Whilst each edition will offer significant discounts against RRP, unlike many well-established subscription box services, this won’t be at the expense of the brands featured. 


Deal

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Above are the proposed full-sized product mixes to give you an idea of the types of brands we're working with. 

As we're unable to process a subscription through Crowfunder we're offering our one-time-boxes at a discount. In pledging for either the Embellish or Enhance boxes you will be saving at least £5 off the one-box-purchase price, a discount off a future subscription and the satisfaction that you've been an integral part of helping a young business to hit the ground running. 


Mission

We're looking for £4,800 to enable us to have the boxes professionally printed (using eco-friendly processes and materials), curate, procure and showcase skin-loving products from challenger brands to enhance your daily routine, and finally market our boxes in three phases, as set out below.

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Box print - Getting the packaging right is key to the unboxing experience. Working with Tiny Box Company for an overall wow factor - specially designed gift boxes with a magnetic closure, custom foil imprinting and eco-friendly cardboard. 

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Product selection - Paying a fair price for only top quality products from indie skincare brands. 

Marketing pre-launch - Social ad spend to create a buzz and hiring an SEO freelancer to get the website ranking.

Launch - Promo boxes for key ‘skinfluencers’ and blogs.

Marketing post-launch - Targeted ads to keep the brand thriving as we roll into our second edition. 


Community

Thank you for taking the time out to read through our project. 

We'd be super grateful if you could share this with anyone you think would be interested! 

Rewards

This project offers rewards in return for your donation.

£50 or more

The Embellish Box

Our carefully curated 'Embellish' launch box containing 2 full-size and 1 travel-size skincare goodies, and a discount code giving you 10% off any 3 box (6 month) subscription. Thank you! One-time purchase price.

£10 or more

The Thankful Mask

Our launch face mask and a discount code giving you 10% off any 3 box (6 month) subscription. Thank you!

£30 or more

The Thankful Mask + Full-Size Skincare

Our launch face mask, a full-size skincare product, and a discount code giving you 10% off any 3 box (6 month) subscription. Thank you!

£70 or more

The Enhance Box

Our carefully curated 'Enhance' launch box containing 3 full-size and 1 deluxe sample-size skincare goodies, our launch face mask, and a discount code giving you 10% off any 3 box (6 month) subscription. Thank you! One-time purchase price.

£120 or more

The Embellish Trio

Our carefully curated 'Embellish' launch box (April 2021) and 2 subsequent boxes, each containing 3 full-size skincare items. Thank you!

£180 or more

The Enhance Trio

Our carefully curated 'Enhance' launch box (April 2021) and 2 subsequent boxes, each containing 3 full-size and 1 deluxe sample-size skincare items, and a face mask. Thank you!

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