Rationed&Ready The Pad Wife Trials

by Pad Wives Assemble Podcast in Coniston, Westmorland and Furness, United Kingdom

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Empowering the families behind our serving personnel whilst raising money to support Combat Stress charity for veterans mental health.

by Pad Wives Assemble Podcast in Coniston, Westmorland and Furness, United Kingdom

Rationed and Ready: A 6-Part YouTube Series in support of Combat Stress charity and empowering the spouses behind our troops.


Rationed and Ready is a groundbreaking 6-part YouTube series designed to empower the often-overlooked spouses of our military personnel while raising critical funds and awareness for Combat Stress, the UK's leading veterans' mental health charity. The series offers a thrilling and emotional blend of adventure, real-life stories, and inspiring resilience, creating a community where military spouses are empowered, given a voice, a platform, and a chance to shine.

Through the series, we aim to:

  • Empower military spouses, many of whom are the unseen pillars holding the home front together while their partners serve.
  • Break the stigma surrounding veterans' mental health by raising awareness and funds for Combat Stress.
  • Create a supportive community where military families can connect, share experiences, and gain strength from one another.
  • Celebrate strength and resilience in a high-action, military-style adventure that mirrors the challenges their partners face every day.

The Concept:
In each episode, up to 4 teams of 10 military spouses will face off in a series of grueling military-style exercises, designed to push their physical, mental, and emotional limits ran by Military Veterans. The challenges will range from high-stakes missions like bomb defusal, scrambling, abseiling, and survival tactics. These tasks mirror what many of their serving partners experience while in the field — but with the added pressure of knowing that their efforts are not only a test of endurance, but also a means to raise money for an essential cause.

Can these spouses do what their partners do? The answer is a resounding YES — but only if they can summon the grit, teamwork, and bravery that define the military lifestyle.

The ultimate goal of Rationed and Ready is to bring the challenges of military life to the forefront in an exciting and accessible format, giving viewers a chance to see the real strength behind the military's home front warriors, and raising funds to support them post Military career,

The Challenges:

Each episode will follow a mission structure where teams are thrust into a simulated military operation, facing obstacles and tasks designed to test their courage, intelligence, and teamwork. The stakes are high — these spouses are not only competing for glory but also for a cause close to their hearts: raising funds for Combat Stress.

The Series Overview:

Scenario: A bomb has been planted by enemy forces at Grid Reference 123456, threatening a key hydro station in the vital urban hub of Coniston. The bomb’s detonation could flood the town and cripple vital infrastructure. The teams must navigate through rugged terrain, retrieve crucial codes from intelligence officers, and locate and defuse the bomb. Along the way, they will face simulated enemy attacks, requiring them to use their wits and teamwork to succeed.

Objective: Navigate checkpoints, collect intel, locate the bomb, and defuse it before time runs out.

But the mission isn't just about completing tasks. It's also about teamwork under pressure, and the spouses will face real-time decisions, emotional moments, and strategic thinking in their quest to win. As the stakes rise, so does the camaraderie, as these competitors support each other through the most difficult moments.

Awards and Voting:
The final twist in Rationed and Ready is its public voting system. After the series has aired, the team that raises the most money through donations — which directly supports Combat Stress — will win the series. This isn't just about physical ability; it’s about rallying a community behind each team and showing the world that military spouses are more than ready for any challenge.

Additional awards will be presented by the instructors, all of whom are military veterans, to honor special achievements like leadership, resilience, and teamwork.

The Awards Ceremony at the end of the series will celebrate all of the incredible competitors and reveal the winners. Who will take home the crown? The community votes with their donations, and the winners will be determined by the impact they make for Combat Stress.

Why It Stands Out:

  • Real Stories, Real Strength: The series showcases the often-overlooked resilience of military spouses. Viewers will connect with real stories and the genuine strength of these women and men who support their partners from the home front.

  • Empowerment for the Unsung Heroes: Military spouses rarely get the recognition they deserve. Rationed and Ready highlights their journey, giving them a voice and a platform to shine.

  • Authentic Military Challenges: The challenges in Rationed and Ready are designed by military veterans, ensuring they are not only realistic but also honor the challenges that military personnel face every day.

  • Engaging Competition: With two to four teams competing, only one will emerge victorious. The action-packed episodes will keep viewers on the edge of their seats as they cheer on their favorite team.

  • Making a Difference: This isn't just about entertainment; it's about raising critical funds for veterans' mental health. Each challenge and each donation matters in helping to provide veterans with the support they need.

Final Thoughts:
Rationed and Ready is more than just a series. It’s a movement. By shining a spotlight on the incredible spouses who support our military personnel, the show will break the stigma around veterans' mental health and raise crucial funds for Combat Stress. These men and women are the true unsung heroes, and this series gives them the opportunity to step into the spotlight and show the world what they're made of. The idea is brought by Pad Wives Assemble podcast

Pad Wives Assemble , a podcast that has rapidly grown in influence and recognition within the forces community and beyond. Over the last 8 months, Pad Wives Assemble has made significant strides in reaching a global audience, and we’ve been honoured with three award nominations, including Inspirational Adult of the Year and Social Media Influencers of the Year in the forces community. Our podcast is listened to in 36 countries, with a weekly reach of 50,000 Spotify impressions, charting at number 23 in the UK Spotify charts, and being listed among the Top 10% of Video Podcasts in 2024 on Spotify. We’ve also been featured in multiple magazine articles and enjoy a regular spot on BFBS Radio, the forces station.

Military meets wilderness. Multiple teams. One mission. Endless grit.

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Rewards

This project offers rewards in return for your donation. Please select a reward below.

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Headline Sponsor

Our main overall Sponsor will have maximum visibility throughout the airing of the series and the lead up pre and post production. Integrated logo, intro and outro mention on each episode, 30 second ad section in every episode, dedicated podcast episode, social media shoutouts, exclusive behind the scenes short form footage, branded kit for contestants with your logo and SO MUCH MORE. Please email [email protected] for the info pack.

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£250 Reward

Your logo will be listed as a collaborator on the Pad Wives Assemble Podcast Website, be announced in episodes leading up to the series and logo on/link on the end credits and in the description.

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Participant Sponsor

Sponsor a place for a military spouse to participate, if you are a brand please email [email protected] to discuss what your participant sponsor will mean for your brand and visibility

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Award Sponsor

We will be hosting a Christmas part awards night this sponsor will have free tickets, engraving on the award, brand logo on display throughout the event and on all socials.

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Section Sponsor

Each team will be sleeping in a section over the series, the section sponsors will have full branding in their sponsored section for maximum visibility, brand mention whenever the contestants are filmed in sponsored section, , logo and link on the podcast website, social media shoutouts. Please email [email protected] for the info pack.

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