Pretty Pug - The publisher who gives back

by Pretty Pug Publishing in Poole, England, United Kingdom

Pretty Pug - The publisher who gives back
We did it
On 24th May 2021 we successfully raised £300 with 5 supporters in 35 days

Helping take my start-up, Pretty Pug Publishing to the next level - whilst giving back to charities and the local community.

by Pretty Pug Publishing in Poole, England, United Kingdom

The story so far

As for many others, it has been a pretty turbulent year for me. We were put into lockdown number one (and who’d have thought we’d have to start numbering them?)

I've had five jobs, suffered two redundancies. I uprooted my life in London and moved to Dorset. I have struggled in more ways than one. 

Then, I discovered a real passion for writing and in particular, poetry. Writing became a coping mechanism during a very uncertain time, and I realised I had a real love for it. So, I thought I would see about getting a book published - maybe people could relate to the way I was feeling, and maybe my writing could help in some way. One thing led to another before I decided to not only publish my creations myself, but to start my own publishing company in the hopes I could help other aspiring authors who were struggling to get their stories heard.

(You can see the full story courtesy of Dorset Biz News HERE)

Pretty Pug Publishing Logo

And so Pretty Pug Publishing was born...

Everything was set up on a shoestring, with a generous donation from a friend via Kickstarter, and with money I didn’t have. 

Blood, sweat, and tears have gone into the business so far - and amazingly, by the end of the summer, Pretty Pug will have 13 brilliant published titles in its portfolio. This consists of five books already published, and another eight well on their way to being printed. 

I feel incredibly humbled that these 11 new authors (who, until recently, were total strangers to me) believe in my vision for the future and my passion for writing enough to work with Pretty Pug. 

After one or two emails and a Zoom call here and there, these creative individuals have put their faith in me to help make their dreams of becoming published authors come true. It is so exciting to be heading into the ’new normal’ with an impressive portfolio of fresh, new-author talent.

As you can imagine, space is limited in the spare bedroom, also affectionately known as the office out of which Pretty Pug is currently operated, and funds are limited to carry out the full marketing that is required. So, with this in mind, I’m looking for a little help to take this start-up business to the next level.




Giving back to charity and the local community

It’s not just about profit. I want to be known as the publisher who gives back. Two of our published books already give back to charity.

‘Tigers Really Aren’t That Scary’ supports local Poole baby loss charity, Spring Support. ‘Gutted’ supports Refuge.

As aforementioned, we have eight new books in production, with three set to further support charitable causes. These are: 

  • ‘Balbur The Vegan Viking’ & Veganuary
  • ‘Kaleidoscope’ & Triple A’s Autism Charity
  • ‘The Arrival of Daphne May’ & RNLI

The list does not stop there. I am also in talks with both author authors, and good causes who are looking for books to raise funds for them.




What will the funds be used for?

Any profits so far from Pretty Pug have gone towards my own livelihood during such an uncertain, worrying time. Looking forward, I need help with the things that will push the business to where it needs to be; to help Pretty Pug become a profitable business which not only pays my own bills, but returns profit back into the business and in turn, the local community




Any funds raised will go towards the first year's rent and rates for office space, and the new Pretty Pug hub in Poole. The portfolio truly is growing, and my spare room is becoming unrecognisable. As lockdown restrictions ease, I would love to be able to host overnight visitors - especially my two lovely new grandchildren. 

The funds will also go towards any furniture required (such as cupboards and bookcases) as well as a label printer.

Marketing & PR

I’m also hoping to boost PR and marketing efforts in various ways - including attending fayres and festivals, and operating small pop-up shops - so require funds for various materials. These include book stands, POS holders, about Pretty Pug POS flyers, a roller banner, trestle tables and covers, flyers, pitch fees and transport costs to cover the travel to each marketing event. Public Liability Insurance will also be required.




Dorset Younger Writers Short Story Competition

As part of giving back to the community, I have plans to involve schools and community groups in setting up (what will hopefully become) an annual competition for young writers, offering the winners the chance to see their own books published.


The future

I have such big plans for the future. I'm hungry for this to be a huge success. I've been putting full-time hours into Pretty Pug since the New Year, and we are going from strength to strength. It's a long-term project. I am always looking for exciting new authors who want to join me on this exciting journey. I have just licensed one of my own books to be published in the USA - so the ‘world’ is our oyster from now on - and for Pretty Pug, the sky truly is the limit.




Thank you for reading this far …

I’m happy to answer any questions you may have about the campaign and you can contact me via the website at 


This project offers rewards in return for your donation

£25 or more

£25 Reward

Print, of a book cover of your choice from the Pretty Pug range.

£50 or more

£50 Reward

As per £ 25 reward + Name, message, and link of your choice on 'Patrons' page of Pretty Pug website and name on patrons poster in new Pretty Pug office.

£100 or more

£100 Reward

Framed print, of book cover of your choice from the Pretty Pug range. Name, message, and link of your choice on 'Patrons' page of Pretty Pug website, and name and photo on patrons poster in new Pretty Pug office.

£500 or more

0 of 10 claimed

£500 Reward (Office Opening Invite)

£ 100 reward + an invite to the opening of Pretty Pug office 'party' (Covid restrictions permitting)

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