Address Pollution

by Humphrey Milles in London, England, United Kingdom

We did it
On 18th October 2019 we successfully raised £30,190 with 297 supporters in 227 days

We're running the most disruptive air pollution campaign the UK has ever seen that will change things for good. Help us go further.

by Humphrey Milles in London, England, United Kingdom

Campaign update

Dear People VS Air Pollution supporters and donors,

firstly my apologies for the radio silence. The creative industry air pollution revolution has grown and as a result the campaign has snowballed somewhat into something even bigger than we first imagined. 

We've all been heads down working away to make this the biggest and most disruptive awareness campaign on air pollution the country has ever seen, hence the lack of updates.

But we are now a matter of weeks away from launch, and I'm in a position to be able to tell you what we have in store. 

In the Crowdfunder video I promised we'd put air pollution on the map permanently, which was a bold statement I know but this is how we're going to do it.

With the help of data scientists and air pollution experts at Kings College London we have created a new air pollution rating system designed specifically for the property market. The property portals like Zoopla and Rightmove etc collectively receive around 300 million hits per month, so we're going to piggy back off this enormous amount of online traffic and embed air pollution into the most talked about market in the country - pushing the issue into a new stratosphere of public awareness. 

Almost overnight we are going to turn property owners into air pollution activists, whilst giving people the tools to act both individually and on a communal level, along with information on how best to lobby local and national govt. 

When people look to buy or rent a house, they usually check the schools and local facilities, the crime levels, the transport links, the energy rating or the broadband speeds of said house or area. Why are they not provided with an air pollution rating? Answer: because no one to this day has devised one that is both accurate and easy to understand.  Now we have, and we're handing it to the big property portals and estate agents on a plate. 

To raise awareness of this new index and the toxic problem of invisible air pollution we will also be:

➡️running provocative billboards in some of the most polluted areas of central London.
➡️ running animated ads created by the World's best VFX house The Mill on some of London’s highest profile digital ad boards.
➡️ releasing a music video for a track thats been written specifically by a well known British political rapper.
➡️ launching a website called where everyone can check their own home’s pollution rating and get info on how best to act on the issue, reduce exposure, lobby govt and improve their area's air quality.
➡️ Various other PR stunts on launch.

When we have released the first wave of the campaign, and its clear to all what we are doing and how this really has the potential to permanently change the way people think about air pollution (along with driving the changes we all need) we will re-open this crowdfunder to allow the public to finance further billboard ads.

The aim is then to roll out the index nationwide, when the data and the funding allows.

So please keep any eye out for updates, 'like' or 'follow' us on all the various social media platforms and keep talking about this with your friends and family, as we will be getting going very soon, and when we do we will need as much support and online chatter from you and any other air breathing folk as possible. 

I will keep you posted on the launch date, which as mentioned is now approaching very quickly.

Huge thanks for your continued support, 



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This project offers rewards in return for your donation.

£20 or more

£20 Reward

This will pay for valuable leafleting in some of the most polluted areas of the country, pushing awareness of this invisible toxic problem out there into the public sphere like never before, and changing attitudes, behaviour and minds. Awesome!

£50 or more

£50 Reward

£50 this will pay for valuable targeted online ads and help push the campaign message out to a wider audience via the interweb. thank you!

£75 or more

£75 Reward

This will slap our campaign message on a busy high street phone box for a week* to help change hearts and minds and shift attitudes around this toxic problem. You Legend! *depending on geographic location *length of time you get is location dependant depending on how busy the high street is.

£100 or more

£100 Reward

this pays for a digital street ad, showing twice every 70 seconds for a week to thousands of people. This will make a huge difference. You beauty!

£135 or more

£135 Reward

This buys you a static '6-sheet' ad for a week in a busy high street location, changing hearts and minds, and helping to end this toxic problem we all share. Nice work!

£250 or more

£250 Reward

This will pay for a digital 6-sheet ad board in a super busy spot (like a major train station) for 2 weeks.* Awesome! *location and time depends on geographical location.

£277 or more

£277 Reward

This will be a 48-sheet billboard for a week in a busy roadside location. Amazing thing you've just done!

£554 or more

£554 Reward

WOW! you're buying a 48 sheet billboard for 2 weeks, in a prime location that will be seen by thousands. This will have a huge impact!

£1,250 or more

£1250 Reward

This buys a digital 48 sheet billboard in a prime location, that will be seen by thousands of people a day for a week* and help drive forward the change we all so desperately need. This is incredible! *we may get longer out of the outdoor advertisers... depending on geographical location and the deals we're hoping to do based on this being an issue that affects them too!

£2,000 or more

Corporate Pledge

Maybe you're a company based in one of the most polluted areas of the UK, like London W1 for example, and couldn't wish for the day when we can all breathe clean air to come any sooner. You're £2000 will buy targeted outdoor ads all over town to help drive the message home to thousands of people, helping to change minds, behaviour and attitudes. You support is huge!

£3,177 or more

£3177 Reward

This pays for a whopping 96-sheet back lit billboard, in a prime location for a week. This is mammoth!

£5,000 or more

£5000 Reward

This is incredible, you've just bought a fully targeted package of street, bus stop, billboard and online ads, to help bring this issue out into the mainstream like never before. Please get in contact for targeted ads in your own area.

£10,000 or more

£10000 Reward

This takes over an entire city for a week with targeted ads online and outdoor, helping to push the campaign message out there to people totally unaware of how toxic invisible air pollution is poisoning us all. This will have an ENORMOUS impact! You're winning at life right now. We Salute You.

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