Address Pollution

by Humphrey Milles in London, England, United Kingdom

We did it
On 18th October 2019 we successfully raised £30,190 with 297 supporters in 227 days

We're running the most disruptive air pollution campaign the UK has ever seen that will change things for good. Help us go further.

by Humphrey Milles in London, England, United Kingdom

!! BOOM !!

Dear People VS Air Pollution supporters,

After what can only be called a phenomenal launch last week I wanted to give you a quick update, mainly just to say thank you!

In February I promised I would run a campaign to 'put air pollution on the map permanently, and make it impossible for anyone to ignore any longer'. You all trusted me and put your money into this campaign, and on Tuesday found itself on the front page of The Times, made the Channel4 News, the BBC, Sky news, Reuters and covered by almost every other major news network in the country and beyond. 

The great thing about is that unlike most awareness campaigns this will not just fade away and be forgotten. The tool and index we've created is here to stay, and for those outside of London, fear not: we're rolling out nationwide soon.

We are in talks with one of the big property portals who are keen to adopt the index and our new system and we made seismic waves in the property sector, and are confident the new index could be mandatory within the year.

We also released our campaign track 'Choke' by Drill Minister on Friday who has taken up the fight and is pushing our message out to a whole new audience. 

I've listed all the coverage we've had so far, and as investors and supporters in this campaign I'll continue to keep you posted on progress and what's happening next. 

This is real people power!  Air pollution is a fight we can win - with widespread awareness, so thanks again for believing in this and supporting.



TV (x7)

  • BBC London News (Circ. 469,000) (x3)
  • London Live (Circ. 21,286)
  • GMB (Circ. 700,000)
  • Channel 4 Evening news (Circ.527,714)
  • Victoria Derbyshire (Circ. 469,000)
  • Sky News (Circ. TBC)
  • RTUK (Circ. TBC)

Radio (x1)

  • Talk Radio (Lstnrs 339,000)

 National News – Print (x2)

  • The Times (Circ 371,559)
  • Sunday Times (Circ 665,103)

 National News – Online (X12)

  • Daily Mail 
  • Daily Mail 
  • Reuters 
  • BBC News 
  • The Times 
  • Evening Standard Reuters Trust 
  • The Week 
  • The Week 
  • I
  • BBC News
  • The Times
  • RTUK

Environment (x7)

  • DevDiscourse 
  • Air Quality News 
  • Energy Live News
  • Global Citizen
  • Posibl
  • ECOHustler
  • Energy In Demand


Consumer (x6)

  • Yahoo 
  • This is Money 
  • In-Cyprus 
  • Londra Italia
  • GRM Daily
  • GRIM Daily (Youtube)


Business/Property (x7)

  • Estate Agent Today 
  • Egi 
  • Business Times 
  • TheWorldNews 
  • Zoopla
  • NAEA
  • Estate Agent Today


Regional (x2)

  • London Post 
  • London Live


Trade (x6)

  • LBBonline 
  • The Drum 
  • Campaign
  • Campaign
  • More About Advertising
  • Adage


World (X3)

  • The Jakarta Post
  • The Penisula Qatar
  • Londra Italia

Aggregators (X20)

  • Moganews 
  • E-News 
  • Angle News 
  • Elotitv 
  • The Longroom 
  • Daily News Media 
  • Newsfeeds 
  • NewsFeedsMedia 
  • Simple News 
  • Newsy People 
  • Mnnofa 
  • Fit World Sport 
  • TWNews 
  • NewsGroove 
  • Express Digest 
  • Hiena Louca 
  • Ait Post 
  • CelebritySco 
  • PrimeResi
  • Londynek

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This project offers rewards in return for your donation.

£20 or more

£20 Reward

This will pay for valuable leafleting in some of the most polluted areas of the country, pushing awareness of this invisible toxic problem out there into the public sphere like never before, and changing attitudes, behaviour and minds. Awesome!

£50 or more

£50 Reward

£50 this will pay for valuable targeted online ads and help push the campaign message out to a wider audience via the interweb. thank you!

£75 or more

£75 Reward

This will slap our campaign message on a busy high street phone box for a week* to help change hearts and minds and shift attitudes around this toxic problem. You Legend! *depending on geographic location *length of time you get is location dependant depending on how busy the high street is.

£100 or more

£100 Reward

this pays for a digital street ad, showing twice every 70 seconds for a week to thousands of people. This will make a huge difference. You beauty!

£135 or more

£135 Reward

This buys you a static '6-sheet' ad for a week in a busy high street location, changing hearts and minds, and helping to end this toxic problem we all share. Nice work!

£250 or more

£250 Reward

This will pay for a digital 6-sheet ad board in a super busy spot (like a major train station) for 2 weeks.* Awesome! *location and time depends on geographical location.

£277 or more

£277 Reward

This will be a 48-sheet billboard for a week in a busy roadside location. Amazing thing you've just done!

£554 or more

£554 Reward

WOW! you're buying a 48 sheet billboard for 2 weeks, in a prime location that will be seen by thousands. This will have a huge impact!

£1,250 or more

£1250 Reward

This buys a digital 48 sheet billboard in a prime location, that will be seen by thousands of people a day for a week* and help drive forward the change we all so desperately need. This is incredible! *we may get longer out of the outdoor advertisers... depending on geographical location and the deals we're hoping to do based on this being an issue that affects them too!

£2,000 or more

Corporate Pledge

Maybe you're a company based in one of the most polluted areas of the UK, like London W1 for example, and couldn't wish for the day when we can all breathe clean air to come any sooner. You're £2000 will buy targeted outdoor ads all over town to help drive the message home to thousands of people, helping to change minds, behaviour and attitudes. You support is huge!

£3,177 or more

£3177 Reward

This pays for a whopping 96-sheet back lit billboard, in a prime location for a week. This is mammoth!

£5,000 or more

£5000 Reward

This is incredible, you've just bought a fully targeted package of street, bus stop, billboard and online ads, to help bring this issue out into the mainstream like never before. Please get in contact for targeted ads in your own area.

£10,000 or more

£10000 Reward

This takes over an entire city for a week with targeted ads online and outdoor, helping to push the campaign message out there to people totally unaware of how toxic invisible air pollution is poisoning us all. This will have an ENORMOUS impact! You're winning at life right now. We Salute You.

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