Patog is a new Persian Restaurant concept inspired and created by British born Persian Fareed Hashemi who is a professional chef and restaurateur with over 22 years’ experience in the Food and Beverage industry. Fareed opened his first bistro Café Au Lait in Victoria along the famous eatery district of Strutton Ground in 1999 and with over 15 years’ experience across the Middle East opening and setting up restaurants with his brother Naveed based out of Dubai.
Patog was the brainchild of Fareed wherein he always wanted to start a new Persian concept when he returned to the UK that was completely different and offered a unique alternative to the mainstream Chelo Kebabi Persian restaurants which currently exist and are commonplace across the world. Chelo Kebabi translates to Kebab and Rice and Fareed wanted to offer the public a more casual and rustic approach to Persian Food with a Patog signature twist on many of his dishes.
The essence of Home Cooked and Grandma style Persian Food was core to the Patog philosophy and serving dishes in traditional copper and aluminium plates just added to the feeling of nostalgia and makes you feel like you’re eating Persian Food in the back streets and in the famous bazaars across Iran. Patog is all about sharing and small plates so you can enjoy an array of dishes without being overwhelmed and enhances the casual dinning concept experience.
Fareed also wanted to ensure that he diversified the menu with a Vegan and Vegetarian offering as well as signature creations like his Persian Arancini combining Italian classic Arancini with Persian classic fillings and served with a saffron pomodoro sauce! Also crucial was to introduce to the public Persian Dishes from all over Iran as there is such a diverse range of dishes that are yet to be discovered by Persian food lovers in the UK and Patog wanted to boldly scream that Persian food is far more than just Kebabs and Rice!
PATOG translates to hang out or meeting point and this directly correlates to the whole ethos of Patog ie offering classic Persian dishes street food style but in a more casual and relaxed setting where people can hang out and chill together and enjoy the whole Patog experience.
We are seeking donations and support to make this dream a reality. We have developed a proven concept in Camden the heart of casual street food and now we want to take this brand to the next level. I was unemployed throughout Covid and spent 12 days in ICU with Covid which I managed to get through yet this experienced impacted my health and confidence yet I pulled through with renewed perseverance to develop a new Persian restaurant concept and with the help of a govt funded loan we started Patog. I do not have personal funds to invest further or take Patog to the next level and we are looking at opening a new location in our core target areas including Hampstead Heath, West Hampstead, Portebello Road, Noting Hill Gate, Soho and West Kensignton areas of London where we see this brand ideally positioned.
Persian food is in trend and I believe Patog has