There are thousands of clothing brands located all over the world, with dozens being created every year, they all have one thing in common, to make as much money as possible.
I want to do something different, create an unapologetically British high quality casual streetwear brand, heavily influenced by current brand leaders and where possible using British manufactured products (like the World class finest quality Yorkshire woollen worsted cloth).
The profits will initially be used 100% to re-invest and grow the business. At the point where we have the opportunity to buy a small farm, probably in Cornwall. We will purchase a farm and farm it according to the regenerative agriculture as used by Richard Perkins (check out his YouTube channel for more information), we will employ young farm workers to intensively grow approximately £100k per acre value of produce from the productive areas. Whilst turning the unproductive acreage into wildlife sanctuaries. Without using any fossil fuels or chemical fertiliser.