Muso.ai - Kickstarter Campaign Draft

Campaign Title

Muso.ai: Learn Real Instruments Through VR Adventure!

Campaign Tagline

Gamified music education for kids and teens. Real instruments. Real learning. Real access.

Overview

What if music lessons felt like an epic adventure?

Muso.ai is a fully immersive VR music learning platform where players learn real instruments inside a gamified universe. Guided by the charismatic Billie & Muso, students embark on a fantastical journey through Harmonia—a magical world where rhythm fights chaos, chords unlock portals, and melodies shape the destiny of an entire realm.

This isn’t Guitar Hero. This is music education reimagined.

With real-time feedback, custom-built controllers, and a vibrant story-driven universe, Muso.ai helps students truly learn to play drums, guitar, keyboard, and even sing.

And we’re not stopping there.

With your help, we’re bringing Muso.ai to underserved schools around the world, starting with our launch partner SAWA—a grassroots charity in Kenya led by Cara Lawler.

The Problem

• Music education is expensive, difficult to access, and often boring.

• Millions of children have the talent, but not the instruments, teachers, or opportunities.

• Current "music games" don’t teach real skills.

Our Solution

Muso.ai = Real music learning + VR immersion + Story-based engagement

Inside the game, kids don’t just press buttons. They:

• Play real chords on a guitar controller

• Practice rhythms using air-drumming sensors

• Learn to sing using pitch-detection tech

• Compose music to solve puzzles and progress through Harmonia

All while guided by Billie and Muso, characters from our award-winning storybooks.

Why Back This Project?

1. You're building a new future of education.
Muso.ai teaches actual skills through world-class pedagogy built into the game mechanics.

2. You're making music accessible.
For every 5 backers, we'll donate a full Muso.ai headset + controller kit to an underserved child in Kenya through our partnership with SAWA.

3. You're part of a global mission.
This campaign launches a movement. A scalable model of VR-based, story-driven education for every child.

What We Need

We need your help to:

• Build the first working prototype of our custom guitar controller

• Complete the MVP version of the Muso.ai VR platform (supporting guitar, drums, keyboard, and vocals)

• Begin pilot testing in schools in the UK and Kenya

Funding Goal: £200,000

Reward Tiers (Examples)

£10 - Digital Thank You Pack

• Name on our Founding Backer Wall

• Exclusive backer-only Billie & Muso wallpaper pack

£50 - Early Access Pass

• All above +

• Beta access to Muso.ai VR game

• First chapter of "Billie & Muso: Legends of Harmonia"

£100 - Book + Game Bundle

• All above +

• Signed copy of Billie & Muso book

• Special Founders' in-game avatar skin

£250 - Starter Kit

• All above +

• Muso.ai Guitar Controller (Prototype Edition)

£500 - Sponsor a Child

• All above +

• Donate one full kit (VR headset + controller) to SAWA in Kenya

• Receive video thank-you message from recipient

£1,000 - School Champion Pack

• All above +

• 5 extra copies of the book

• Sponsor an entire classroom (5 donated headsets)

• Join our Backers' Advisory Circle

Stretch Goals

• £250,000: Add Singing Module with AI-powered pitch coach

• £300,000: Add full Music Production Lab inside Harmonia

• £500,000: Build Teacher Mode + LMS integration

Our Partner: SAWA

We're proud to be partnering with SAWA, a charity based in Kenya led by Cara Lawler. SAWA empowers youth through arts, education, and self-expression.

Your backing brings Muso.ai directly to children through SAWA schools.

The Team

Founded by João Figueiredo, an educational psychologist and music teacher with 16+ years of experience, Muso.ai is the culmination of decades of pedagogy, play, and passion.

Our team includes:

• Game designers

• Curriculum developers

• Hardware engineers

• 3D artists

• Sound designers

Timeline

• Q4 - Funding Completed
• Q3 2025: Prototype guitar controller built
• Q4 2025: Beta of Muso.ai VR game released
• Q1 2026: Pilot testing in UK and Kenya
• Q2 2026: Full release and donations rolled out

Music is not a luxury. It’s a human right.

Back this campaign and help us:

• Teach real music skills

• Deliver joy and creativity

• Bring harmony to the world

🎶 Let’s build the future of music education. Together.