Mamas Little Black Book

Aim: Support from bump to teen, building community for both parents and experts. Your one-stop hub for parenting advice, experts, events & gifts

Our Story: Why We Created Mama’s Little Black Book

We’re Katie and Jodie, two mums on a mission to make parenting just a little bit easier.

Katie’s Journey

Katie is a mum of two who had both her babies during the Covid pandemic. There were no baby groups, no in-person midwife appointments, and very little expert advice. It was just her, her newborn, and endless late-night searches on Google. Like so many new mums, she found the early days of motherhood incredibly tough.

After lockdown, Katie moved to the countryside and planned to be a stay-at-home mum. But she quickly realised how much she needed connection and community. So she set up Mama’s Who Brunch, a warm and welcoming space where local mums could meet, chat, and feel a little less alone.

It was through these brunches that Katie began meeting a whole network of incredible parenting expert, sleep consultants, physios, coaches, doulas, lactation specialists. They were passionate, experienced, and exactly the kind of support she wished she’d had as a new mum.

But hardly anyone knew they existed. And even if they did, there was no simple, trusted way to find them.

Katie also realised that these brilliant experts, many of whom were parents themselves, were looking for connection too. Many had retrained or gone self-employed after having children and were also searching for community and visibility.

That’s when the idea for Mama’s Little Black Book was born: one trusted online space where parents could easily access expert help, and where professionals could connect, grow, and feel supported too.

Jodie’s Story

Jodie’s inspiration for Mama’s Little Black Book began 11 years ago, during those early, sleep-deprived mornings with her first baby. Exhausted and overwhelmed, she turned to the internet in search of answers but was quickly lost in a maze of conflicting advice. She couldn’t tell which sources were trustworthy or written by professionals, and there was no clear place to turn.

Years later, after launching her family photography business, Jodie met hundreds of new parents and realised they were all feeling the same overwhelmed, unsure, and isolated. She saw the need for one central, reliable directory of trusted parenting experts that parents could actually count on.

When she met Katie, everything clicked. They shared the same vision, and the same drive to build something meaningful. And Katie already had the perfect name.

Together, they launched Mama’s Little Black Book.

What is Mama’s Little Black Book?

Mama’s Little Black Book is a growing online directory for parents from pregnancy to age 18. It’s packed with trusted, verified, and passionate parenting experts, from sleep consultants and feeding specialists to first aiders, mental health coaches, midwives, and more.

Most of the experts in the directory are parents themselves. Many have retrained or changed careers after having children. They’ve chosen to work for themselves and are looking for community and connection just like the parents they support.

So Mama’s Little Black Book is not only a valuable resource for parents; it’s a home for professionals too.

How Your Support Will Help

We’ve built the platform, we’ve got the passion, and we’ve seen the need but now we need your help to take Mama’s Little Black Book to the next level.

Here’s where your support will go:

Marketing & Awareness

• Launching targeted campaigns to reach more parents across the UK
• Creating engaging social media content that shares real-life stories and expert advice
• Running Google, Facebook, and Instagram ads to help more parents discover the support they need

Paid Partnerships

• Collaborating with trusted parenting influencers and bloggers
• Partnering with family-focused brands to amplify reach
• Hosting live events, content series, and workshops with our directory experts

Growing Our Team

• Currently, it’s just the two of us working during school times, early mornings and evenings
• We need help with admin, onboarding, expert communication, community management, and content creation
• We would love to hire flexible, family-friendly roles for mums within our own community

Website & Tech Improvements

• Enhancing the site to make it easier to navigate and mobile-friendly
• Adding features like saved favourites, age-specific filters, and expert video introductions

Accessible Resources for All Parents

• Creating downloadable guides and webinars on topics like sleep, weaning, toddler behaviour, and mental health
• Ensuring that all parents regardless of income have access to trusted support when they need it most

Help Us Build a Village

We believe parenting was never meant to be done alone. Mama’s Little Black Book is here to build a village for mums, dads, carers, and professionals alike.

We want to change how parents access support in the UK making it easier, more trustworthy, and filled with heart.

From pregnancy to the teenage years, we’ve got your back.

With your help, we can grow this much-needed space into the go-to directory for every family, expert, and parent who’s ever thought, “Why didn’t anyone tell me this?”

Let’s build the village, together.

Funding method

Keep what you raise – this project will receive all pledges made by 12th August 2025 at 12:32pm