NÚ-VA UNWINE'D - De-alcoholised Wines

by MacGregor & Hayward in Edinburgh, United Kingdom

Total raised £611

£40,000 target 17 days left
1% 12 supporters
Keep what you raise – this project will receive all pledges made by 2nd June 2025 at 6:43pm

Our wine isn't just a substitute - its a celebration, crafted for great taste, health and connection, without compromising on quality or joy

by MacGregor & Hayward in Edinburgh, United Kingdom

Hello Crowdfunders, we’re on a mission to redefine the way we experience wine and we’d love your help to make it happen.

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Imagine a wine that looks beautiful, tastes incredible, and leaves you feeling just as good the next morning. No compromises, no trade-offs. Just pure enjoyment shared with the people you love, in the places you love, minus the alcohol and its unwanted side effects.

We believe great wine shouldn’t come at the cost of your health or wellbeing. That’s why we’ve created a non-alcoholic wine that celebrates everything you love about the ritual of drinking wine… with none of the downsides.

We've created the non-alcoholic wine that you have been waiting for and we need your help to bring it to life!

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We’ve created NÚ-VA Unwine’d to offer the full experience of great wine, its taste, aroma, appearance, and sensation to those who cherish it but are mindful of what they consume. For those who revel in the social connections, laughter, and moments shared with friends, yet seek the benefits of no alcohol, low sugar, and fewer calories.

A choice that nourishes both your body and the environment, NÚ-VA Unwine’d is a sustainable alternative without compromise.

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Who Are We

We’re on a mission to change the way the world drinks, and we’d love you to join us. NÚ-VA is an exquisite range of de-alcoholised wines, proudly crafted in Germany.

My journey began in the vineyards of France, growing up surrounded by wine, and working in my family’s business importing the best French wines into the UK. But after my father’s passing, I struggled to stay connected to the industry I loved. Years of grappling with my relationship with alcohol followed, until I decided to embrace a life free from it. But here’s the catch: I missed the taste and the social connection of fine wine.


That’s when I teamed up with Fraser Brown, a former Scotland rugby International turned passionate advocate for health and great wine.

Together, we've created NÚ-VA Wines, a premium, alcohol-free option that retains the complexity and richness of traditional wines.


We’ve partnered with sustainable producers in Germany, where environmental care is at the heart of their practices, from harnessing solar energy, to turning wine growing wastewater into valuable resources.

NÚ-VA is more than just wine. It’s a movement. A community of people who want the joy of wine, without compromise. Your support will help us bring our first batch to life, from production to bottling, marketing, and beyond. Join us and be part of something truly special.

Why Alcohol Free

Alcohol free beverages have seen a significant increase in popularity over the last five years and are expected to grow in valuation from $2.1Billion USD in 2023, to $4.9 Billion USD by 2032. In 2024, the market near doubled compared to 2023, and the non-alcoholic wine market expected to continue growing by >8% year on year by 2030. 

Non-alcoholic Sparkling wine out performed every other wine category in the UK last year with a 17% growth.
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This growing market is attracting traditional wine drinkers as well as new consumers in the wine sector, with 37% of wine drinkers trying non-alcoholic wine in the last three months of 2024 (YouGov Jan 2025)

At a time where alcoholic wine consumption has actually declined over the last five years in the UK, the increase in the non-alcoholic market shows that there is a desire and market for those who want to enjoy the great taste of wine but without the side effects associated with alcohol. 

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The shift in consumer behaviour is very much in line with our values as an organisation and our vision to change the relationship our customers have with great tasting wine. 

A relationship built on health and wellbeing, sustainability, social inclusion, choice and empowerment. 

The health and social benefits are numerous:

  • Rich in antioxidants 
  • Supports heart health - potential lowering of blood pressure & improved blood vessel function similar to moderate red wine consumption but without the alcoholic side effects.
  • Low calories and low sugar aiding in weight management 
  • No risk of alcohol related diseases such as liver disease 
  • Improved sleep 
  • Safe to drink for women who are pregnant and people on certain medications 
  • Less dehydrating than alcoholic beverages 
  • Avoids the depressive effects of alcohol - alcohol is a depressant, heightening anxiety, low mood and depressive symptoms 
  • Non addictive 
  • No hangover - wake up feeling fresh, clear headed, hydrated, and without hangxiety (hangover anxiety) 
  • Supports mindful habits - drinking non-alcoholic wine helps promote mindfulnes around drinking and self-care - habits closely linked to better mental health 
  • Helps with emotional regulation 
  • Helps promote and encourage social inclusivity without the pressure to consume alcohol  

What Makes Us Different 


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At NÚ-VA, we truly believe that perfecting the process is crucial to delivering a wine that tastes exceptional. Since 2022, over 2 Million Euros have been invested into refining our production methods, ensuring an authentic, high-quality non-alcoholic wine.

We use a method called vacuum distillation, which gently removes the alcohol from fully fermented wine without messing with the flavour. This process uses low temperatures, which doesn't affect the natural sugars in the wine. All the delicate aromas and natural character of the wine stay intact. 

The result? A non-alcoholic wine that actually tastes like wine.

We also keep our wines extremely low in sugar, so you get a clean, crisp sip every time no unnecessary sweetness here!

And we’re not just about great wine, we’re committed to doing things responsibly, too. Our winemaking process is powered in part by solar energy from the large photovoltaic panels on our winery roofs. We also treat our own wastewater using an anaerobic system that turns methane, a by-product of the process, into heating energy for our plant.

It’s all part of our approach to working with nature, not against it.


How Does Your Investment Help Us Change The World One Bottle At A Time

Your investment will directly fuel the production, labelling and shipping of our very first order!

This is a pivotal step in bringing our vision to life. 

Together, we have the power to redefine our relationship with wine and create something truly meaningful.

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For thousands of years, wine has brought people together. It’s been a symbol of celebration, connection, love, and community, a meaningful part of traditions, cultures, and shared moments across the world.

At its heart, great wine is meant to be enjoyed together. That’s what we believe at NÚ-VA Unwine’d. Join us in making wine something everyone can share in.

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Rewards

This project offers rewards in return for your donation. Please select a reward below.

£100 or more

POP, FIZZ, CLINK!

Celebrate with a bottle of our Amazing Premium Sparkling. A first edition bottle not yet available to buy. Get ready to taste something truly special.

£150 or more

Cheers To A Full Year Of Savings!

Enjoy 15% off every order, all year long - because great wine (and great deals) should never run dry!

£500 or more

"The Inner Circle Case"

A beautifully packaged limited-edition Founders case with all three sparkling wines (2x white, 1x Rosé) signed by the founders. Your name etched on our virtual Founders Wall on our website and social channels. A handwritten thank-you letter with food pairing tips from the founders

£750 or more

"The Celebration Collection"

A VIP tasting experience at one of our exclusive events. A set of custom-designed sparkling wine glasses, etched with our logo and your name. Exclusive early access to future product launches before they go public

£1,000 or more

"The Vintage Vault"

A year-long subscription: recieve 2 bottles of your choice (White/Rosé) delivered every quarter. One of the first bottles from our next unreleased vintage, delivered before it launches. A sleek, engraved wine chiller bucket with our logo and your initials. A personalised video message from our founders, thanking you and sharing a behind-the-scenes look at the vineyard and production process.

£2,500 or more

"Life-time Membership"

Become a Life-time member with us. You'll receive a 15% discount on all purchases online, and at events, for life with you're very own, personalised MacGregor Hayward Membership card.

£5,000 or more

"The Collectors's Edition"

Your name engraved on a barrel at our Germany production house - become part of our legacy. A case of six exclusive reserve bottles, only available to backers at this tier or above. A lifetime VIP pass to all our brand events, tastings, and pop-ups. One complimentary annual luxury tasting kit, sent directly to your door.

£10,000 or more

"The Grand Tour Experience"

A luxury 2-night trip for two to our producer in Germany (includes flights from the UK/EU, hotel stay, private vineyard tour, gourmet meals, and a guided tasting with the winemaker). 15% off for life on all purchases, online and at events. First access to limited production runs and private-label collaborations. A bespoke sparkling wine blend consultation - help influence the creation of a future edition.

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