OUR MISSION
We’re Janina and Alex, the duo behind luma mushroom chocolate, a new kind of treat crafted to support everyday wellness through the power of functional mushrooms and adaptogens.
We believe in chocolate as a daily ritual - something people already love and reach for - so why not make it delicious and functional?
We started because we were supplementing with functional mushrooms, but were frustrated with the unpalatable options out there: bitter powders, earthy tinctures, or forgettable capsules. It just didn’t feel like the right way to enjoy their benefits. That’s when Janina, our resident food magician, stepped into her kitchen in Cornwall and created something extraordinary: mushroom chocolate!
OUR PRODUCTS
We've developed delicious chocolate that not only tastes good, but is also good for you. Our bars all have unique flavours and functions:
- Focus bar with Lion's mane mushroom, maca root and cinnamon. The taste is mellow, smooth & beautifully balanced with hints of vanilla and cinnamon.
- Relax bar with Reishi mushroom, holy basil and lemon zest. Vanilla softens the citrus edge, while a hint of salt draws out the richness of our raw cacao - creating a flavour that’s warm, grounded & gently citrusy.
- Immunity bar with Turkey tail mushroom, acerola cherry and cacao nibs. this bar takes your taste buds on a journey with bright, tangy fruit notes and deep chocolate richness.
- Love bar (coming soon) with mucuna pruriens, maca root and chilli. Just as the flavours settle, a gentle chilli warmth rises - not overpowering, but bold enough to awaken your senses.
All of our bars are 70% raw Peruvian cacao, vegan and there are no artificial ingredients or refined sugar. 100% natural goodness.
WHO IS LUMA MUSHROOM?
We have really difference backgrounds, so together we're the perfect blend of science and creativity.
🍄 Alex brings the science: a background in cognitive health and functional ingredients, paired with hands-on research and sales experience. She’s the reason our products are both effective and backed by purpose.
✨ Janina brings the creative: years of experience in photography, production management, and visual storytelling, plus a knack for turning her kitchen into a micro chocolate lab.
We've put a lot of work into building luma, creating everything ourselves, from the chocolates to the packaging and website. Here is a picture of us on our first ever market, in the freezing cold, but enjoying talking to people about our chocolate.
WHY ARE WE FUNDRAISING?
We've been invited to our first major festival, Wellnergy Festival in London this June and we really need your help to get us there.
Your support will help us:
- Buy the ingredients needed to make 600 bars of chocolate for the festival
- Upgrade our market stall, so we can buy a banner, a table and some storage boxes to keep the chocolates cool in the summer
- Order new labels and packaging for our chocolate
- Print new flyers to give out with information about mushrooms
- Allow us to reach more people through sampling, conversations, and community
This would be our biggest event so far and a really amazing opportunity to reach more people, build momentum and move us towards getting our bars into shops.
REWARDS
For the rewards that require a meeting, we will contact you to arrange a date and time. The mushroom walk and picnic event will be done in a group of around 6-8, so we will give some options for dates to select from.
THANK YOU
A huge thanks to everyone who supports us and is helping us along this journey, it means a lot!
Janina & Alex