Hi, I’m Caitlin, a mum on a mission to change the way we shop in the UK. My journey into low-tox living began out of frustration - frustration over the lack of transparency in products marketed as “natural” or “safe,” frustration with greenwashing, and confusion caused by vague ingredient lists and poorly regulated claims.
As a parent, I wanted better for my children - and I quickly realised I wasn’t alone.
The Idea: The Low Tox Tap
The Low Tox Tap is the UK’s first ingredient scanner app designed specifically for families looking to reduce their exposure to harmful chemicals.
The Features
- Scan any ingredient list: food, skincare, baby wipes, supplements, you name it.
- Decode complex names and discover whether an ingredient is linked to endocrine disruption, carcinogenicity, or synthetic fragrance with links to scientific studies to back up claims.
- Shop clean through a UK-based low-tox marketplace filled with vetted, trustworthy brands.
- Learn through an in-app blog covering the latest low-tox news, product recalls, ingredient warnings, and simple guides which can be liked, shared and commented on.
Why We're Different
Unlike other global apps that are either incomplete, use AI-generated data without context, or ignore UK-specific regulations and products...
- We’re UK-first and UK-focused
- We prioritise transparency, particularly around synthetic fragrance, undisclosed chemical cocktails, and known carcinogens
- We source peer-reviewed studies and regulatory data to back up each ingredient breakdown
- We’re made for parents, by parents - we get the real-life overwhelm of making safe choices in a busy household
- We’re building a one-stop-shop marketplace for trusted low-tox brands
The Growing Movement
Thousands of consumers across the UK are fed up with greenwashing and misleading marketing. Apps like Yuka and Think Dirty have opened the conversation - but here's where they fall short:
- UK-specific product formulations and brands
- The lack of transparency from global manufacturers
- The needs of UK-based families who want simple, honest tools to shop smarter
- Yuka fails to flag “fragrance" which is a catch-all term often hiding dozens of hormone-disrupting chemicals
- If a product isn’t already in Yuka’s database, you can’t scan it at all - you’re left in the dark
The Low Tox Tap is here to fill that gap.
What We’ve Achieved So Far
- Extensive market research and audience validation
- Pre-existing partnerships with trusted UK low-tox brands
- A confirmed app developer and a clickable prototype
- A growing Instagram community passionate about low-tox living
- Trademark registration, company registration and branding are underway
What Your Investment Will Do
With your help, we will:
- Build the full mobile app (iOS and Android)
- Hire expert developers and invest in secure, scalable cloud storage
- Ensure the app meets all UK GDPR and data protection standards
- Curate and launch a UK-based low-tox marketplace featuring vetted, transparent brands
Our Vision
We want The Low Tox Tap to become the go-to tool for every UK parent trying to make safer, smarter, and more transparent choices.
This is more than an app - it’s a movement.
Together, we can demand better standards, educate ourselves, and raise healthy families in a toxic world.