As a mum to two-year-old twin girls who has struggled to maintain fitness since giving birth combined with dealing with a lot of anxiety and mental heal issues with family and friends, I would like to create an app that will encourage people to take more steps each day as well as provide the user with mindfulness guidance and access to self-care techniques/meditation guides etc... I want to create a Japanese Kawii style cute character who will act as the user's buddy. They will periodically remind the user to take more steps and throughout the day will encourage breaks for mindfulness and will be able to take them through guided meditation. The character will be fully interactive and the more steps the user takes the more the character interacts with them. There will be options to buy the character rewards and to compete with friends and families. The character will mirror the users day, waking up in the morning, feeling tired as the day goes on and eventually falling asleep at the end of the day.
In Japan it has been proven that looking after Kawii characters can help to alleviate stress. I think this idea would appeal to all ages but particularly younger users who are often going through well-being challenges associated with growing up. I want to create a community of users who feel united and are enthusiastic to interact with the characters and in time I would like to expand the functionality of the app to include facilities to chat with other members or attend sessions that could further help people with their fitness and well-being goals.
Health and well-being is so important but most apps are targeted towards those who are very serious or experienced with fitness and I haven't seen anything that targets fitness and mental health at the same time in a friendly easy to digest way. In time I would like to be affiliated with a charitable orgaisastion as I am very passionate about well being and understand how hard life can be sometimes especially if you are trying to cope on your own.
The money will be used to develop the app and for the launch. I am a business and marketing expert with 20 years' experience so I am confident that this could be a success and help many people.
One of the reasons I am using crowd funding is that I would like to create a community of interested people who can test the app, offer ideas and spread the word. I know this is a great idea and I am willing to put in the work to make it a success, but I simply don't have the funds at the moment to make this dream a reality.