Unfiltered: My Story
Growing up, I often felt invisible. My skin didn’t match the flawless images I saw in magazines or on screens. I spent hours scrutinizing every flaw—every uneven patch, every dark spot—convinced I wasn’t enough. But what hurt the most was how I felt about my lips. I never talked about it, but their darker tone made me feel self-conscious. I tried everything to lighten them—home remedies, expensive products—only to be left disappointed and defeated.
It wasn’t just about beauty standards; it was about how those standards made me feel unworthy in my own skin. Every ad and influencer seemed to tell me that to be confident, I had to “fix” myself first. But what if the solution wasn’t to change who I was, but to embrace it? What if the beauty industry could stop focusing on perfection and start helping people feel good in their skin?
That’s where Unfiltered was born.
Unfiltered is more than a skincare brand—it’s a movement. It’s about providing products that work without promising perfection. It’s about empowering people to love the skin they’re in, to celebrate their real, raw beauty without hiding behind filters.
Our first product, a lip oil that gently lightens dark lips, is deeply personal to me. It’s not about chasing an ideal but about creating solutions for real, everyday concerns that often go ignored. For me, it’s a reminder that I deserve to feel beautiful—just as I am.
This journey has been as much about healing myself as it is about creating change for others. With your support, we can redefine beauty standards together. Help us launch Unfiltered and show the world that confidence isn’t about perfection—it’s about being unapologetically you.
Because everyone deserves to feel unfiltered.
We want to change beauty standards that have made us feel less than and insecure and uncomfortable in our on skin let’s take that power back!