"If I hadn't seen such riches, I could live with being poor"
Weaknesses and Threats:
The package holiday industry has seen a rapid and continuing decline over the last few decades, as holiday makers expand their horizons and seek to experience more during the short and expensive days they're able to get abroad.
Coinciding with the rise in social media, it reeks of the saying "If I hadn't seen such riches, I could live with being poor"; where the stunningly beautiful world we live in, is right in front of us, on our screens daily.
The vast majority no longer want 7-14 days of mediocre accommodation, next to the pool all day, supplemented by a beach walk before going to the bar/restaurant; they're the 26m who see Beautiful Destination and want to know how they can see the same sights and make their own moments.
Even the highest grossing travel companies are still using people on the end of a phone to provide holiday makers repetitive, cookie-cutter experience, labelled as a unique experience.
Strengths and Opportunities:
Unashamedly, by taking advantage of the technology we all have, it's never been easier to build our own photogenic and adventurous personal moments as we travel.
The process is relatively straight forward:
Location Options> Transport/Logistics> Accommodation> Activities/Experiences <>Return.
Tech Solution:
Utilise Location exploration/booking tools
Utilise Transport/Location Planner/booking tool
Utilise Accommodation exploration/booking tools
Utilise Online Maps, Activities, Experiences exploration/booking tools.
The current lead competitors in the market are turning over tens-hundreds of millions, whilst also looking to 10x their revenue globally as they've seen a growing appetite in consumer behaviours. These established businesses are also racing to reverse out of their manual and resource heavy operations, in preference of technology and global currencies, to enhance their net profit.
In short, the time for this innovation is now.