In Good Company: Support our Ethical App Launch!

We are In Good Company, a female-founded UK start-up on a mission to help ethical small businesses thrive. 

We have already built a cutting-edge platform which lets you quickly and easily find the best mission-led business and experiences around you - from social enterprise coffee shops and sustainable restaurants, to zero-waste shops and eco hair salons. 

The Beta is live in London and the early feedback is great! We’ve already had over 2,200 people use it to discover hidden gem businesses working to make our planet and communities a better place. 

We set up In Good Company because we believe good companies are the future. But setting up and running a good business can be extremely costly. Especially when you’re actually paying a fair wage for workers (at all levels of the supply chain) and producing or sourcing ethically and sustainably made products that last. 

Good businesses tell us they need this support to gain customers, especially post pandemic and with the cost of living crisis. We already have nearly 300 listed businesses in London, but there are thousands more outside of London that we’re not yet able to support. 

So, the next step is to turn our platform - which is currently available via the web - into a proper mobile app so it can be even more accessible, allowing us to scale up across the UK and reach hundreds of thousands more people, getting these businesses the customers they need to not only survive, but thrive. 

And that’s where we need your help!

How you can get involved

First, and perhaps most importantly, you can use the platform today! Whether you need a caffeine kick, are planning drinks with friends or want somewhere special for date night, we’ve got hundreds of ethical, sustainable and socially-conscious places in London to meet your needs. 

And of course, you can also contribute to this Crowdfunder and tell your friends, contacts and networks to do the same! 

We’ve got some amazing rewards on offer - from an invite to our launch party to time with our Co-founders and treats from fellow good companies - or you can just make a donation! 

By participating in our Crowdfunder, you’re helping us at the start of something really special. We have big ambitions to change the way people spend their time and money for the better. We want to help people easily have experiences that make a difference and to help businesses that are driving positive impact for people, planet and communities become the norm, not the exception. We’d love you to be a part of making this mission a reality.

App-solutely transparent! Where your contributions will go

The money we raise, thanks to your generosity, will directly fund the development and launch of the mobile app. We’ll re-package our platform - which you can use today - and deliver it straight to your phone as a proper app, for both iPhone and Android. We've got a super talented - but small! - tech team raring to go. We just need your support!

This will make it infinitely easier to find good businesses when you’re out and about and is the number one thing people have been asking for. 

Our commitments

1. Always helpful, easy and simple - The world of sustainability and good business can feel intimidating and confusing. We're here to offer suggestions and make it as easy as possible, wherever we can. 

2. Fun - We're obviously biased, but honestly, we're pretty fun! We can be serious when it matters but ultimately it's joyful to be part of our community. 

3. Authentic and Transparent - No greenwashing here! We’re all about sharing all the information available. It's also why we've partnered with so many experts, like the Living Wage Foundation, Sustainable Restaurant Association and ESG Mark. Because collaboration beats competition every time. 

4. We're good too - We don't just support good companies - we're committed to being one too. We're an accredited Living Wage Employer, signed up to the Good Business Charter, members of the Organisation for Responsible Business and supporter members of Social Enterprise UK. We work to support the UN Sustainable Development Goal 12 - Responsible Production and Consumption - and have committed to reinvesting 10% of profits back into our mission. And there's lots more we want to do to keep being better. That's why our motto is 'good not perfect'. 

Making your money go further

Thanks to the support of our amazing early investors, and the grant funding we received from the likes of Hatch Enterprise and Sky’s the Limit, we’ve built out the core technology to power our business. The foundation we’ve built for our web app paves the way for our mobile app. And, the skills and tools we’ve acquired within our tech team have enabled us to develop an exciting proof of concept for our mobile app.

This progress we’ve made so far will help your money go further, with the effort going straight into readying the new app for a beta launch. It means avoiding expensive R&D, discovery, and design costs, significantly shortening the traditional development timeline for building a mobile app.  

Why Crowdfunding?

With this previous support, you might wonder why we're crowdfunding, and why now. This is a crucial time for our business - we know users are loving finding ethical places and experiences on our website but they want the ease of downloading the app to their phone. Crowdfunding allows us to get the vital funds we need NOW to make this happen and the best part is, the users who want the app can be instrumental in making it happen through supporting our Crowdfunder.  

Raising investment also takes a lot of time and it's a really tricky market out there right now - especially for female tech founders. Building the app will help us meet consumer and business needs now, growing our community and evidencing real traction to help us with our next raise, unlocking our ability to take In Good Company UK wide! And who wouldn't want that?

Our world needs good businesses

You don't need us to tell you that we're facing some big challenges right now - from climate change to the cost of living crisis and widening inequality. Ethical businesses - those companies who are giving back to people, planet and community, over and above just making a profit -  play a really important role in helping tackle those problems. 

Their missions vary, but include things like employing people experiencing homelessness, operating as close to zero-waste as possible, and providing meaningful employment and support in local communities. We’ve partnered with some brilliant ethical accreditation and membership bodies like the Living Wage Foundation and Sustainable Restaurant Association, to guide you through the greenwashing/ good business claims noise so you can see exactly what each company is doing to be good. 

Good companies show how businesses can operate in a better way, giving back beyond profit, protecting the planet and fostering social cohesion. And we’re here to help them get the support they deserve. 

We're In Good Company

We're Alex and Sarah, the Co-Founders of In Good Company. We met taking part in Year Here, a programme to build solutions to some of society's toughest challenges.

That was where we really discovered and fell in love with good companies - those companies who are giving back to people, planet and community, over and above just making a profit. There are thousands of them out there and the amazing people behind them are showing how business really can do better.

But we got frustrated with how hard it was to find them - especially when we're 'out and about' in the real world. That was when the idea for In Good Company was born. 

Feel good whilst doing good

With In Good Company, you can experience pure satisfaction as you unlock the power to make profoundly positive choices – where it’s easy to align and invest your time and resources seamlessly with your personal passions and values.

Join our vibrant community that thrives on conscious decisions, whether it's savouring a meal, indulging in retail therapy, embarking on an adventure, or finding sanctuary in a hotel stay. 

Each choice can now become part of a seismic shift, casting a ripple effect that transforms the world around us.

Celebrate as each pound you spend makes the world a little fairer and brighter. 

You'll be In Good Company.