I have a passion for skincare and prevention of skin disease and photo ageing. The brand would sell products containing hero skincare ingredients formulated with the highest SPF protection for the everyday routine for men and women seeking the ‘no make-up’ look. Beautiful skin being protected from UVA/UVB, pollutants, visible and blue light, to reduce photo-ageing as well as pre cancerous and cancerous skin lesions.
The products will be white label, sourced from a reputable Uk company called Pelham matrix, that have formulated high quality high spf skincare ready for market. All the necessary safety checks have been performed and the products are ready to go.
The brand seeks to position SPF 50 products in the everyday skincare routine of people in the UK, fusing skincare hero products with high factor SPF protection to ensure photo ageing and skin damage is minimised. Prevention is better than cure. The brand will be very much positioned in skincare rather than sunscreen to ensure that this message of everyday use is instilled in the target market.
I would consider pledging a percentage of the sale of each product to skin cancer charities as links with such charities would be really rewarding and great PR for the charity and for the business.
Any money raised would go towards the cost of the products, each product fully packaged and ready to go has minimum order quantity of 1000 and each product ranges between 5 and 10 pounds, so if a capsule collection of 3 products is created, then between £15 and £30 000 pounds will be needed to order the product. I will need additional funding for marketing and website development as well as branding, which would be in the region of £10- £15000 up front and a monthly cost of £2000 retainer fee.
This would really push daily SPF into the mainstream by the beautification of sunscreen, and will have a real benefit to the wider health of our community.