Our Why
In 2022, our lives changed forever. Our beautiful son Koa was stillborn, and with his loss came a wave of grief we never expected to face. The silence, the sorrow, the unanswered questions - they left a permanent mark on our hearts. In the depths of that pain, we realised we weren’t alone. Countless families endure similar heartbreaks, often in silence.
Rather than let our grief consume us, we decided to transform it into something meaningful - something that could not only honour our son but also bring light to others navigating this same darkness.
Our Vision
Hidden Tears was born from that purpose: a clothing brand dedicated to raising awareness about child loss. We believe in breaking the silence around this tragedy, giving voice to the quiet pain so many carry. Our goal is for Hidden Tears to become more than just a label - we want it to be a symbol. When someone wears our clothing, we want onlookers to feel, to pause, and to empathise.
Our Plan
We’re building a brand that merges meaningful storytelling with thoughtful design. Each piece of clothing will be created with high-quality materials and crafted for comfort, because grief doesn’t need to be worn loudly to be powerful. Subtle design elements will represent loss, remembrance, and resilience - speaking to those who know, and educating those who don’t.
Building a Community
Hidden Tears will be more than clothing. We want to create a community — a space where families who have experienced child loss can feel seen, heard, and supported. Through shared stories, open dialogue, and a sense of unity, we hope to bring people closer together. No one should have to go through this alone.
Giving Back
A percentage of every purchase will go directly to charities that support families dealing with child loss - especially those who are financially vulnerable. It’s our way of giving back, of ensuring that the help we once needed is more accessible to others.
Join Us
By supporting Hidden Tears, you’re not just funding a brand - you’re helping start a movement. One that turns pain into purpose, and silence into solidarity.