Target: £50,000
14 days left
Help them get started
Your support makes a difference
Aim: Support My Look – a slow fashion brand making stylish, versatile pieces for real women. Help us grow and reach more with purpose!
After years working in the fashion industry — from retail shop floors to managing product life cycles — I knew two things: how much waste the industry creates, and how under-served working women are when it comes to stylish, practical clothing.
So, at 33, I took the leap and started My Look from Barking Riverside, where I live and run the brand today. I design every piece with real women in mind — wearable tailoring, versatile fits, and thoughtful details you can style your way.
Every blazer, dress or co-ord is made in small runs. We focus on timeless shapes, quality fabrics, and a direct-to-woman model that cuts out unnecessary costs and waste.
Right now, My Look is a team of one — me! I’m the designer, founder, packer, marketer and model (on days I’m feeling brave). But I’ve reached the point where I need to grow.
I’ve had incredible feedback from customers who’ve told me how confident they feel wearing My Look, and that’s what drives me. I want to bring that feeling to more women — through pop-ups, online platforms like SilkFred, and local community events.
To build a British slow fashion brand that empowers women through style — wherever they’re going.
Whether it’s your first big meeting, coffee with friends or a night out — My Look is about feeling good in what you wear and knowing it was made with care.
I want to show that you don’t have to sacrifice style for sustainability, or price for quality.
Your support will help us:
Fund our next production run of bestselling styles (blazers, belted dresses, co-ords)
Expand sizing and colour options
Host try-before-you-buy pop-ups in East London
Grow our marketing reach on platforms like Instagram, Threads, and TikTok
Bring on our first paid intern or assistant to help us scale
Even a small donation helps push the brand forward — and there are rewards too (like exclusive discounts, styling sessions and limited pieces).
Funding method
Keep what you raise – this project will receive all pledges made by 27th July 2025 at 4:35pm