🚀 Changing the Face of Street Advertising
Hi, I’m Patrick Zadok, founder of FYI Media — a bold new start-up based in London. After losing my travel business during the pandemic, I became a courier, driving across the city daily. It was during those long hours on the road that inspiration struck. I noticed how much foot traffic and eyeballs passed me each day—and that's when the idea was born.
🔥 Our Vision
We're launching London’s first-ever mobile, 3-sided digital billboard, designed to move through high-footfall areas, reaching audiences static billboards miss. Mounted on vehicles, our screens drive through the busiest parts of London, turning heads, grabbing attention, and changing how advertising is done.
We’re here to disrupt an industry that has been monopolised by big corporations for too long. Traditional billboards are expensive and out of reach for most small businesses. FYI Media is the affordable, flexible alternative, making high-impact advertising accessible to everyone.
💡 Why We're Different
First of its kind in London
3-sided digital screens for unmatched exposure
Mobile — we go where the crowds are
Live camera feeds so advertisers can see their ads running
Data tracking for digital retargeting and campaign insight
Built by underrepresented founders to break down industry barriers
💷 How We’ll Use the Funds
With your support, we’ll:
Expand our screen fleet
Finalize our targeting and tracking tech
Fund live-streaming camera feeds for transparency
Help level the playing field for small and diverse-owned brands
❤️ Be Part of the Change
This isn’t just about advertising—it’s about access, innovation, and giving real visibility to the brands and voices that deserve to be seen. People literally stop in traffic to take photos of our screens. The feedback has been incredible—and this is just the beginning.
Back our campaign and help us change the way London sees advertising—one screen at a time.