The easiest way to put this is if I just put my business plan down and get straight to the point without beating around the bush.
Burger Van Business Plan
Executive Summary
Business Name: B4 (billy bobs b*****d burgers)
Business Type: Mobile Food Van
Location: Various high footfall areas in the UK, including festivals, markets, and busy urban areas
Mission Statement: To provide high-quality gourmet burgers and loaded fries using locally sourced ingredients, delivering an exceptional food experience to our customers.
Business Objectives:
1. Launch and establish a reputable gourmet burger van within the first year.
2. Achieve a customer satisfaction rate of 90%+ within six months.
3. Expand to a permanent restaurant and bar location within three years.
Products:
1. Gourmet Burgers:
- Classic Beef Burger
- BBQ Bacon Cheeseburger
- Spicy Chicken Burger
- Veggie Delight Burger
- Vegan Burger
2. Loaded Fries:
- Cheese and Bacon Fries
- BBQ Pulled Pork Fries
- Spicy Jalapeno and Cheese Fries
- Garlic Parmesan Fries
- Vegan Loaded Fries
Market Analysis
Industry Overview:
The street food industry in the UK has seen significant growth over the past decade, with consumers increasingly seeking high-quality, unique food experiences. Gourmet burgers are particularly popular, reflecting a trend towards premium, craft-style fast food.
Target Market:
- Young professionals aged 18-35
- Food enthusiasts
- Festival and event attendees
- Urban dwellers seeking quick, high-quality meals
Competitive Analysis:
Main competitors include other gourmet burger vans and fast food chains. B4 (billy bobs b*****d burgers) will differentiate itself through:
- Use of locally sourced, high-quality ingredients
- Unique and customizable menu options
- Strong branding and customer service focus
Marketing Strategy
Branding:
- Logo and van design emphasizing quality and gourmet experience
- Social media presence (Instagram, Facebook, Twitter) showcasing menu items, locations, and customer interactions
- Collaborations with local influencers and food bloggers
Promotions:
- Launch event with free samples
- Loyalty program (buy 9 burgers, get the 10th free)
- Regular social media contests and giveaways
- Participation in popular food festivals and local events
Sales Strategy:
- Clear, attractive menu displayed on the van
- Efficient service to minimize wait times
- Accept multiple payment methods (cash, card, mobile payments)
- Regular feedback collection to continually improve offerings
Operations Plan
Location Strategy:
- High footfall areas such as city centers, office districts, and tourist spots
- Events, festivals, and markets
Operational Hours:
- Weekdays: 11 AM - 8 PM
- Weekends: 12 PM - 10 PM
- Adjust hours based on event schedules and peak times
Suppliers:
- Local farms for meat and vegetables
- Specialty food suppliers for unique ingredients
- Regular evaluation and negotiation with suppliers to ensure quality and cost-effectiveness
Staffing:
- Initially, 2-3 staff members: one chef, one assistant, and one cashier/server
- Staff training focused on food safety, customer service, and efficiency
Financial Plan
Startup Costs:
- Burger van purchase and customization: £50,000
- Initial inventory: £5,000
- Licensing and permits: £2,000
- Marketing and branding: £3,000
- Miscellaneous: £2,000
- Total Startup Costs: £62,000
Monthly Operating Costs:
- Ingredients and supplies: £4,000
- Staff wages: £6,000
- Fuel and maintenance: £1,000
- Marketing: £500
- Miscellaneous: £500
- Total Monthly Operating Costs: £12,000
Revenue Projections:
- Average sale per customer: £10
- Customers per day: 100 (conservative estimate)
- Daily revenue: £1,000
- Monthly revenue (30 days): £30,000
- **Monthly Profit:** £18,000
Funding Requirements:
Seeking £62,000 in startup capital to cover initial costs. This can be sourced through a small business loan, or investors.
Growth Plan:
- Year 1: Establish strong presence and customer base. Aim for consistent daily sales.
- Year 2-3: Expand to multiple burger vans in different locations. Increase participation in larger events and festivals.
- Year 3: Begin planning for a permanent restaurant and bar location, leveraging established brand and customer loyalty.
Conclusion:
B4 (billy bobs b*****d burgers) aims to capitalize on the growing demand for high-quality, gourmet street food in the UK. With a focus on exceptional food and customer service, the business is poised for successful growth and eventual expansion into a full-scale restaurant and bar.