Gaychel - A unique shopping experience

by Gaychel Boutique in Kingston, , Jamaica

Gaychel - A unique shopping experience


raised so far



Help us purchase Gaychel to ensure a small community focused boutique continues to empower women through fashion.

by Gaychel Boutique in Kingston, , Jamaica

We're still collecting donations

On the 11th October 2021 we'd raised £1,000 with 4 supporters in 19 days. But as every pound matters, we're continuing to collect donations from supporters.

For over 30 years, Gaychel has been a haven for women seeking a unique shopping experience. The boutique offers a curated fashion range, sourced worldwide that has been widely sought after by a vast and loyal customer base, and gives women the opportunity to tap into a global sense of style. Gaychel empowers women with sartorial confidence, allowing them to put their best foot forward at every occasion. The boutique sits at the heart of the community and has a cozy living room feel, offering customers escapism through retail therapy. The space also lends itself to experiential shopping events and collaborations. 

The boutique like many others has suffered due to closures throughout the Covid-19 period but continues to be a key player in the market with numerous opportunities for growth. The recent lockdowns have given time to reflect on ways to evolve the business so its model is robust and well placed for future success under new owners.



Gaychel currently operates as a traditional bricks and mortar business which provides a huge opportunity to grow the existing customer base through implementing an online store.

The online store will be supported by social media marketing, used to increase brand awareness and lead generation. The plan is to establish a consistent thread which will link all touch-points of the brand, creating a seamless experience for the customer whether in the store or online.


Diversification & Collaboration

There's an opportunity to diversify the product offering to appeal to a wider demographic without alienating the Gaychel customer. Adding collections that compliment the current offering but also new categories such as athleisure, swimwear, home accessories and beauty to deliver a true lifestyle brand via a “one-stop shop” concept.    

Transfer of ownership also offers opportunities for increased community engagement through in-store and online events, i.e., exercise classes, book clubs, sip ‘n’ shops. We also welcome partnerships with like-minded brands to offer in-store experiences i.e., pop up shops, capsule collections.


Strategic Sourcing

We are passionate about sustainability and ethical sourcing and will be looking to new markets in North Africa, Asia & Europe to support small artisans while also strengthening the product offering and reducing our cost base.

Project Lead


Ann Marie Clarke (product & strategy)

Dedicated to diversity in fashion, Ann Marie brings over 12 years experience in retail buying, sourcing and digital strategy from the UK, along with an understanding of global trends in these areas to the Jamaican local market. 

"I grew up shopping at Gaychel with my mom and aunt, and it's always been a welcoming space for women of all ages. This is a boutique that sits at the heart of the community, a place for moms, sisters and friends to meet. In this new digital age it's important that we find a way to integrate experiences and traditions that we hold dear, for our generation and the next."

Please support us in our bid to purchase this charming boutique, for further information on future plans or investment opportunities please email us at [email protected]



This project offered rewards

£500 or more

Personal Styling Session

An hour long personal styling session which will include a wardrobe refresh / edit or styling for a special occasion. The consultation will include body shape analysis and advice on colours, fabrics, cuts and styles to best suit your personal taste. The consultation can take place virtually or in store.

£10 or more

£10 Reward

A great big digital hug and personal thank you, expressing our extreme gratitude for believing in our vision, growth initiatives and making our dreams come true!

£50 or more

£50 Reward

Thank you for your support! With this contribution you get a beautifully, uniquely designed thank you card.

£100 or more

New Collection Preview

An opportunity to be the first to preview and shop our new Spring collection in store or virtually.

£200 or more

VIP Shopping Evening

Invitation to a VIP sip and shop event. Customers will receive early access to exclusive items, special discounts and be given a goody bag on entry.

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