Introduction
We are a team of experienced multidisciplinary creatives driven to deliver campaigns that create a safer society for all.
Problem
Gambling addiction is a major challenge facing the UK. Approximately 1.4 million people in the UK experience gambling-related harm, which tragically claims 400 lives in the UK every year. Gambling addiction statistics continues to worsen in large part because first-time gamblers who may be prone to addiction don't understand how gambling will affect their brain and hijack their decision-making down-the-line.
Solution
We aim to build and launch an immersive dynamic tool that enables anyone with an internet connection to explore how gambling affects the brain. This tool will help people to see gambling addiction in a new light and be equipped to make safer choices about their own gambling.
Funding
We require £50,000 to build the tool, launch it to market and run a campaign around it to reach audiences far and wide.