FortyLove is a tennis and padel wear brand designed for women who love fun and feminine sports wear, to feel confident, and perform at their best. Our collection combines vintage-inspired elegance with modern performance elements, featuring stylish dresses that emphasise both flair and functionality. We believe in the power of self-expression and breaking stereotypes in sports because you can look fabulous and still be a champion (hello Serena!).
In 2023, around 5.6 million adults and 3.6 million children played tennis in the UK, according to the Lawn Tennis Association (LTA), making it the third most popular sport after football and rugby. 42% of these adult players are women which is record breaking. Meanwhile, padel is booming, with over 200,000 players in the UK. However, sports retailers often fail in the tennis/padel wear department due to lack affordable tennis apparel from some of the big brand names.
With your support, we aim to launch a brand that fills this gap, making tennis and padel wear accessible, stylish, and affordable. Funds will go towards production, website and YouTube channel development (as we plan to collaborate with women players and support them via our channel), and marketing to bring FortyLove to life.