Laura Reilly is the founder and CEO of Little Tweaks, delivering fun and practical mindfulness techniques designed to fit seamlessly into daily routines, helping families stay connected. These micro-moments of mindfulness encourage parents to make intentional and authentic choices. Perfect for finding joy in the chaos, these tweaks aren’t about being “better”; they’re finding joy in the chaos and keeping true to who you are, no matter how hectic life gets.
Problem statement
- Families struggle with day-to-day mental wellbeing.
- Parents lack simple, science-backed tools to support their children's emotional health.
- Mental health issues among children and adults are rising.
Solution
- Little Tweaks provides easy-to-implement, research-backed strategies to improve everyday wellbeing.
- A mix of digital content, workshops, and social engagement to drive long-lasting habits.
Market Opportunity
- Global wellness market valued at $1.5 trillion, growing at 5-10% annually.
- Over 40% of parents seek mindfulness and wellbeing solutions for their families.
- Increasing demand for accessible, science-based mental health resources.
Business Model
- Revenue Streams:
- Subscription-based digital resources.
- Corporate and school partnerships.
- Paid workshops and courses.
- Merchandise and book sales.
Traction and Community
- Instagram: 2,300+ engaged followers.
- Newsletter: 250+ subscribers.
- LinkedIn: Strong network with industry leaders, including:
- Rosie Nixon – Former Hello! Editor-in-Chief.
- Joe Wicks – The Body Coach.
- Roxie Nafousi – Mindfulness expert & author.
Competitive Advantage
- Endorsed by leading mindfulness experts like Roxie Nafousi.
- Science-backed, accessible, and actionable tools for families.
- Growing credibility through key industry connections.
Marketing Growth and Strategy
- Collaborations with influencers and thought leaders.
- Social media engagement and content marketing.
- Corporate partnerships with schools and wellness brands.
- Expansion into TV/media opportunities.
Financials & Projections
- Current Revenue: Early-stage monetisation through workshops & partnerships.
- Projected Growth:
- Year 1: Establish digital platform & increase partnerships.
- Year 2: Expand subscription model & retail collaborations.
- Year 3: Scale internationally & explore media tie-ins.
Funding Ask
- Seeking £50,000 to scale operations, expand content, and enhance marketing efforts. Primarily: PR and marketing for debut book, equipment for professional filming and updated website.
- Funds will be used for:
- Product development (digital & physical tools).
- Marketing & community growth.
- Expanding team & operational capacity.
Join me, Laura Reilly, in reaching more families with the simple mission...little actions, seismic shifts in mindset. Let’s help more families find joy in the chaos!
More about me here at Linked In
Contact: [email protected] | www.little-tweaks.com | Instagram | Linked In